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Professional Education in the Modern World

2015 year, number 4

1.
WORD EDITOR




2.
HIGHER EDUCATION IN TIMES OF CRISIS: REDUCE OR INCREASE?

O. N. Smolin
Education Committee of State Duma of RF, Moscow



3.
ON HUMANISM AND ITS PLACE IN EDUCATION AND UPBRINGING

V. V. Pavlovskiy
Krasnoyarsk State Agrarian University, 90 Mira Str., 660041 Krasnoyarsk
Keywords: российская система образования и воспитания, гуманизм, авторское определение гуманизма, авторская трактовка стадий становления гуманизма, частичная гуманизация, формирование личности молодых людей, Russian system of education and upbringing, humanism, author’s definition of humanism, author’s interpretation of stages of humanism, partial humanisation, formation of young personality

Abstract >>
National researchersfocus of the problem of humanismin Russian education and upbringing lies as it is of great importance for development of the society. Reformation and modernisation of education in our country turned out to be really contradictory and destructive.Drawing upon Marx’s work Economic and Philosophic Manuscripts of 1844, his concept of humanism, the author defines humanism and considers this phenomenon from protohumanism to its modern form, which is assumed as partial humanism and its subsequent forms in the future.The author’s opinion is concerned with partial humanism, partial humanisation in the national system of education and upbringing, subject to objective and subjective factors.The formation of students’ human and civil personality traits, securing the quality of education and appropriate training of professionals and specialists imply concrete historical humanism element of education and upbringing.



4.
INTEGRATED MODEL OF DEVELOPMENT OF HIGHER EDUCATIONAL INSTITUTIONS

O. E. Smirnova
Novosibirsk state architectural-building University, 113 Leningradskaya Str., 630039 Novosibirsk
Keywords: управление, самооценка, менеджмент, университет, образование, качество, management, self-assessment, university, education, quality

Abstract >>
The article explores issues related to application of competitive techniques and diagnostic self-assessments along with traditional methods of quality assessment activities inhigher institutions.The author shows the main difference of self-assessment from measuring the quality of activity; the method of self-assessment is applied in licence, accreditation and self-investigation. The publication focuses on application of competitive self-assessment by national universities. The author suggests applying of complex integrated model, demonstrates interaction between different methods of activity assessment and makes prospective students, partners and society sure that higher institution provides high-rank and competitive education.



5.
COMMON CULTURAL AND PROFESSIONAL COMPETENCES IN HIGHER INSTITUTION: WORK SYSTEM

Y. D. Ovchinnikov, O. G. Lyzar
Kuban State University of Physical Training, Sport and Tourism, 161 Budenny Str., 350015 Krasnodar
Keywords: профессиональные и общекультурные компетентности, система работы, семинары, логико-компетентностный подход, профильный предмет, обучение, анализ работы, professional and common cultural competence, work system, seminars, logical competence approach, profile subject, training, performance review

Abstract >>
The authors show their own opinion on a topical issue , i.e. working with competences in higher institution and suggest their own ways of solving this problem. They highlight teachers’ and students’ misunderstanding of the competencies, it is necessary to trace the causality of the problem. Logical-competence-based approach in working with competencies involves building a system of work. One of the stages of this system work is development of information and methodological directions. The main point is the dissemination of the methods of work with competence, self-education of teachers and students on the leading thematic areas, as well as the feedback. Seminars are structured; they are held throughout the academic year by a certain methodical concepts(presented in the article). Comparative maps FSES3 and FSES+.will help to see the problem and to fix the problem in the new standards. The article explores possible development of competence in curriculum and the consequences of it. The accumulated experience shows that significance of competencies in theoretical and specialized subjects is different. The article demonstrates correlation between theoretical and practical material in development of the profile subject to the specialist degree with obtaining proof of theoretical knowledge and practical skills. Speaking about possible outcomes of prospective specialists, the authors make conclusion that innovative methods do not always provide state security and human health, so human factor is considered to be the factor of professional expertise.



6.
INVESTIGATION OF INFORMATION MANAGEMENT IN THE CONTEXT OF GLOBALISTICS

M. P. Yatsenko1, D. S. Chernyi2
1Siberian Federal University, Krasnoyarsk, Russian Federation
2Kurgan Border of Federal Security Service of Russia, Kurgan, Russian Federation
Keywords: глобализация, информационное общество, информация, информационное управление, Globalization, information society, information, information management

Abstract >>
The relevance of the study of modern contradictory processes of globalization in the context of information is explained byprogressivesocietywich is subject to universalization. The authors highlight that globalization and internationalization focus on the inevitable departure of sovereign countriesfrom the historical stage. The article underlines the necessity to differentiate the concepts of “globalism” and “globalization”. Theappropriate review of the information aspect of global managementassumes the use of the term “interdependence”, which reveals a latent process toward global modernity. The authorsunderline that globalism implies an objective state of the universal connection of all the relations of world society subject to a single core. However, the information component plays a leading role in the modern pressure of Globalization, where the West is the core and imposes western values by means of massmedia to the whole world. Generalization of various conceptual approaches to modern globalization allows shifting several peculiarities of information society of the modern world. The information changed the era of post-industrialism as the information revolution led to a global information space, characterized by a huge flow of information, the ability to use it, and a giant impact on all life processes, consciousness and behavior. Information mechanism of global management is expressed in in appeal to public opinion, which is the subject of all sorts of manipulations.



7.
PROBLEMS OF INTEGRATION OF RUSSIAN ECONOMICEDUCATION

T. A. Tsytskun
Kuban State University, Novorossiysk, Russian Federation
Keywords: экономическое образование, глобализационные процессы, государство, Economics, globalization processes, the state

Abstract >>
The article analyzes the situation that has arisen in modern Economics. The author shows that many problems related to education are determined by the general ambiguity that exists in the economy, not only Russian but the world one. This policy focuses on the liberal concept of the “free market”directed at deregulation, since education is rendered as a private affair of the student. As the new model of economic education is being developed, it is necessary to take into account that Economics in modern Europe and in the United States is largely formalizedas teaching theoretical notionsis concerned with many graphics and mathematical formulas. The author explainsthe social necessity in development of new economic education due to intensified globalization in the world and particularly in Russian Federation. However, Russian scientists have to take into account as much as possible domestic experience of economic management, as well as to revive the unique theoretical proceedings of Russian scientists. The unresolved social and economic problems of the modern Russia more actualizes the problem of development new economic education, which considers the peculiarities of our history and contemporary life.



8.
INTERNAL MONITORING OF THE QUALITY OF EDUCATION

L. M. Struminskaya
Novosibirsk State Pedagogical University, Novosibirsk, Russian Federation
Keywords: качество образования, организация мониторинга, критерии мониторинга, оценка деятельности вуза, рейтинг, quality of education, organization of monitoring, monitoring criteria, university assessment, rating

Abstract >>
An effective management of educational quality needs to be based on systematic information, which is provided by monitoring. Monitoring of higher institutions is carried out at different levels, the widest monitoring is implemented at the university level. Monitoring assumes a process of lifelong scientific observation of changes in the scientific and academic activities of higher instituition with the aim of including the results of such observations into the management of the higher education institution. The goal of monitoring is to systemize information, to make a certain picture of changes occurred in the activity of higher institution at the definite periodand develop prospective activity plan based on the obtained data that would help to develop positive changes and prevent from the undesirable changes. The author analyzed the results obtained at various stages of monitoring and made cocnlusion they make a basis for the administrative decisions related to changes in education. In order for the monitoring to become a management tool, monitoring has to be organized. The author implies good organization of monitoring in order monitoring to become a real instrument of management. Monitoring arrangements deal with specific and appropriate combination of various forms, types and ways of monitoring. The article explores monitoring of quality of education in higher institutions. The author summarizes briefly external monitoring endorsed and regulated by Federal Law „On education“. The most part of the article is devoted to the internal monitoring of education, which is methodologically developed insufficiently. University envirnment consists of structural components related to each other. This assumestasks and aims of monitoring, objects of observation, subjects of arrangements and implementation of monitoring, a complex of evaluation criteria and indicators, methods of gathering information, which contribute monitoring measurements. The paper does not explore monitoring in the "teacher - student“ paradigm.



9.
MODERN PROBLEMS OF ART EDUCATION IN THE FIELD OF NATIONAL ARTS AND CRAFTS

L.V. Shokorova
Altai State University, Barnaul, Russian Federation
Keywords: народное традиционное искусство, художественное образование, модернизация, образовательные стандарты, folk art, art education, modernization, educational standards

Abstract >>
The article explores the content of education in the field of traditional arts and crafts, as the leading component in moral education of young generation. The authors consider the mechanism of sustainable development of folk art education to be necessary in order to enlighten the young generation, teach and train prospective artists able to produce highly artistic works and keep national traditions; and train teachers in the field of folk culture. The publication characterizes successive interrelation of the content of education to folk art in different institutions. The authors observe positive tendencies for modernization of art education on the basis of Federal State Educational Standards of the primary education, compulsory and higher education, and Federal State requirements to additional preprofessional education as well. Receiving arts by children's schools and art schools of the status preprofessional education, introduction of Federal state requirements to a contents minimum, structure and conditions of implementation of the additional educational preprofessional program, development of standards of an average and higher education in the field of arts and crafts and national crafts. The authors analyze curricula of compulsory and additional education and define the problematic fields revealed in low level of teachers’ professionalism in this aspect, lack of high-rate training of students for entering vocational art schools and higher institutions, discrepancy of the maintenance of educational programs to the leading problems of education in the field of national arts and crafts.



10.
EDUCATION AS AN ANTI-NARCOTIZATION FACTOR IN THE COMMON MIND

V. I. Kudashov1, M. K. Mosienko2
1Siberian Federal University, 79 Svobodny str., 660041, Krasnoyarsk
2Krasnoyarsk State Pedagogical University, 3 Mira str., 88, 660049, Krasnoyarsk
Keywords: образование, обыденное сознание, наркотизация, наркотик, рефлексия, education, common mind, narcotization, drug, reflection

Abstract >>
Nowadays a lot of societies are facing the problem of growing casual drug abuse. This challenge isn’t new to humanity, but it has been modified by the modern world conditions and has acquired new aspects: drug use is no longer a peripheral phenomenon limited to local traditional practices, but a widely accessible means of recreation. The ontological basis of narcotization problem is the experience of being detached from the world that comes from subject-object cognitive frame arising from the corresponding basic language structure. Education has the potential to counter this problem. In order to use this potential it is necessary to realize what causes narcotization as well as the appropriate strategy of solving this problem. The major points of this strategy are: to create and to popularize an alternative lifestyle image; to inform the participants of education systems that the problem is not their unique experience, but a long-standing issue well-known to humanity; to establish obligatory medical control in educational institutions. Authors analyze the basis for addiction development in common mind as well as antinarcotization potential of education. The first part of the article is devoted to common mind specific inner causes of addiction development analysis. The second part of the article describes the “major” and the “minor” narcotization problems and estimates the potential of education as a factor which could counter them. Potential strategies involving educational tools that could solve the “minor” narcotization problem are suggested.



11.
ECOLOGICAL EDUCATIONAL ENVIRONMENT OF TECHNICAL UNIVERSITY AS A FACTOR OF INCREASE OF RESISTANCE TO THE STUDENTS’ STRESS

V. A. Danilenkova
Kaliningrad State Technical University, 1 Sovetsky Avenue, 236000 Kaliningrad
Keywords: экологическая образовательная среда, стрессоустойчивость, экология образовательного процесса, ecological educational environment, resistance to stress, ecology of educational process

Abstract >>
The ecological educational environment of technical university is directed on increase of resistance to the students’stress by means of ecology of educational process. The ecology of educational process includes the contents, forms, methods, means and technologies of training aimed at resistance to the students’stress that takes place due to use of new interactive forms of education, health saving technologies, a combination of theoretical and practical training of students. The ecological educational environment of technical university assumes the balanced of personal and behavioural components of resistance to the students’stress and problems of preservation, providing favorable ecology educational process which is interfaced to a high intellectual and emotional pressure of students. Resistance to stress in the ecology of educational process is caused by many external and internal factors among which play the correct organization of the mode of study and rest, the healthy lifestyle of students including health saving technologies large role. The research assumed development of the content of experimental work, the including personal and behavioural components of resistance to stress of students. Levels of motivation, knowledge, socialization and personal features were determined by personal criterion: «high», «average», «low», «unsatisfactory», in percentage expression. The behavioral criterion was determined by existence of ways of management of behavior of students, by existence of methods of providing and the maintenance of ecology of educational process: «yes» and «no». In the experiment, we use interactive methods and technologies will be in the classroom for the environment, which, in combination with modern information technology can improve the students' level of information, thereby increasing the personal and behavioral components of the stress the students.



12.
PSYCHOLOGICAL AND PEDAGOGICAL CONDITIONS OF CADETS’ INTELLECTUAL-CREATIVE POTENTIAL DEVELOPMENT DURING FOREIGN LANGUAGE LESSONS IN A MILITARY HIGH SCHOOL

V.O. Romanchuk
Air Force Academy named after professor N.E. Zhukovsky and Yu.A. Gagarin, 54 В«А» Staryh Bolshevikov Str., 394064, Voronezh
Keywords: интеллектуально-творческий потенциал, курсанты, саморазвитие, психолого-педагогические условия, компоненты, ntellectual-creative potential, cadets, self-development, psychological-pedagogical conditions, components

Abstract >>
The article is devoted to the core revelation of leading mechanisms of psychological and pedagogical conditions, aimed at cadets’ intellectual-creative potential during foreign language lessons in a military high school. The following process is represented by five main conditions: the formation of steady emotional-volitional personality features; building up an inner pillar of spirituality and moral values aimed at edifying and creativity; application of complex methods, forms and measures of cadets’ intellectual-creative potential in a military high school, providing system character and integrity during foreign language training; building pedagogical sphere of cadets’ intellectual-creative potential development; consistency of educational, scientific and characterbuilding types of activities in the sphere of intellectual-creative potential stimulation; dialogical co-creation of a teacher and cadets. . These conditions are based on the principles of motivational and creative activity, problematicity, integration and practical orientation. Each stage of psychological-pedagogical conditions assumes certain components development for further formation of intellectual-creative potential.We assume the notion of intellectual-creative potential as an integrative feature of personality, representing a series of motivational, cognitive, practice-organizational and reflexive aspects.All these aspects are to be forwarded and applied in order to reach particular goals both instrumental (providing temporary values) and existential (providing potential broadening of self-realization and development). The article points out that development of intellectual-creative potential assumes development of inner personal reserves, personal breakthrough, which will definitely promote a prospective specialist in military sphere with constant desire and everlasting opportunity for self-development during all daily professional living activities.



13.
MENTALITY OF FOREIGN STUDENTS IN ADAPTATION

N. A. Churkina
Novosibirsk State Architectural-building University, Novosibirsk, Russian Federation
Keywords: ментальность, глобализация, адаптация, архетипы, стереотипы, образование, mentality, globalization, adaptation, archetypes, stereotypes, education

Abstract >>
The article explores adaptation of foreign students to new cultural environment, which is an important modern problem and deals with development of education in the context of globalization. The relevance of this topic is explained by integration of different cultures, which takes place in the global world over the past decade. Training of foreign students is one of the prior tasks for Russian higher education. The researchers and policy makers speak about increasing number of foreign students in Russian universities, which can contribute to position and status of Russia in the world. However, learning and adaptation of students who are considered to be carriers of original mentality and culture, involves considerable difficulties. The paper reveals the characteristics of human mentality, as a manifestation of deep-seated attitudes of the collective consciousness of a people. Foreign students are carriers of a certain system of values and norms, which causes a kind of way of thinking and seeing the world. Sometimes vision of different cultures bases primarily on stereotypes, which may explain the distorted phenomena and processes of the surrounding reality. Adaptation to a new culture can become quite painful and not always be successful, which certainly reduces the effect of training. Thus, institutes have to take into account the mental peculiarities of foreign students (belief, values, norms, behavior patterns) and use them to improve the efficiency of learning and the integration of foreign students in the educational space of Russia.



14.
METHODOLOGICAL APPROACHES TO QUALITY MANAGEMENT OF STUDENTS’ INDEPENDENT WORK

N.B. Strekalova
Samara State University, 1 Acad. Pavlova Str., 443011 Samara
Keywords: открытая информационно-образовательная среда, управленческая триада, самоуправление, соуправление, средовой подход, субъектно-деятельностный подход, полисубъектный подход, open information-educational environment, management triad, self-management, co-management, environmental approach, polysubject approach

Abstract >>
The current state of higher education is concerned with development of e-learning, transfer of education to the open information-educational environment, increase of the volume and importance of strengthening the training of students' independent work, mainstreaming the quality of educational services. At the same time, the pedagogical community is concerned with weakening of students’ cognitive abilities and low quality of their independent work. Generally, students carry out independent work in the Internet, which deals with peculiarities affecting its quality. However, the problem of the quality of education is characterized as being in the new phase, which assumes development of education,its guarantees and quality management of education. Detailed quality management of education reviewed as the quality management of individual educational processes solves this problem at the level of a teacher and a student. The research objective is to specify pedagogical instruments contributing to quality management of students’ independent work. The article deals with the urgent methods of management and applies peculiarities of students’ independent work. They are indirect pedagogical management; student self-management; joint management of a teacher and a student. The paper highlights three types of management, which have led to searching for methodological approaches appropriate for each of the type, topic of research and peculiarities of students’ independent work in the Internet. The authors explain the necessity in application of environmental, subject-activity and polysubject approaches to quality management of students’ independent work.



15.
FOUNDATION OF A SYSTEM OF PEDAGOGICAL SUPPORT OF PROFESSIONAL STUDENTS’ GUIDANCE IN ENGINEERING EDUCATION

E.Yu. Valitova, V.A. Starodubtsev
National Research Tomsk Polytechnic University, 30 Avenue, 634050 Tomsk
Keywords: высшее образование, возможности трудоустройства, планирование карьеры, индивидуализация, персонализация, персонификация, профессиональное самоопределение, higher education, employment opportunities, career planning, individualization, personalization, entrepreneurial skills, professional guidance

Abstract >>
The article explores the problems of foundation and development of professional students’ guidance in higher education. The authors analyze the research results and professional students’ guidance and put forward a hypothesis about the conditions of foundation and development of professional self-determination of students in university-managed development of the individual. The paper investigates the concepts of individualization and personalization in educational space. The article considers organizational and pedagogical conditions that support professional students’ guidance at engineering universities in frames of individual and personal education in the aspect of employment. The publication puts forward application of system-activity approach in the foundation and development of professional students’ guidance. Particular attention is paid to creating a model of pedagogical support of professional students’ guidance through 3 related subjects included into curricular of Tomsk Polytechnic University. The results of sociological research of students’ personal and professional characteristics and opportunities for their development in the educational system of the university are investigated. The authors highlight the research results of TPU students on their future professional career and their views on blue-collar jobs, industrial training and research and academic training. The article underlines necessity for students’ career guidance in engineering professions.



16.
BUILDINGOF STUDENTS’ ENTREPRENEUR SKILLSIN VOCATIONAL SCHOOLS

V. V. Nikolina1, A. V. Sharina2
1Nizhniy Novgorod State Institution of Further Training, Nizhniy Novgorod, Russian Federation
2Arzamas Commerce-Technical College, Arzamas, Russian Federation
Keywords: инновационное развитие, предпринимательская активность, процесс, развитие личности, innovative development, entrepreneurship, process, personality development

Abstract >>
The article explores peculiarities of building students’ entrepreneur skills in vocational schools as a factor of sustainable economic development of the country. The authors consider people with up-to-date professionalism, managerial skills and economic way of mind to be the necessary ones for innovative breakthrough. These people have innovative mind. The vocational students must demonstrate applied professionalism, psychological resistance, creativity and ability for self-realization in the labour market. The authors make conclusion about solution of the problem, which assumes the government and pedagogical community being aimed at searching for new ways of increasing of people’s entrepreneur skills and particularly students’ ones. The authors suggest the unique model of building entrepreneur skills of students trained in vocational schools. The publication considers building of entrepreneur skills as process of student’s personality development in order to get values, skills and knowledge in the area of entrepreneurship and application of interactive methods, forms and means. The suggested model is based on modernization of vocational training and applying pedagogical potential aimed at building entrepreneur students’ skills. The authors highlight valuable and target component, substantial component, process component, technological and estimation ones. The model contributes to economic training and teaches entrepreneurship.



17.
GRANT AS AN EVALUATION OF STUDENTS’ RESEARCH ACTIVITY

S. S. Tsukarev, Yu. A. Bychenok
Novosibirsk State Agrarian University, Novosibirsk, Russian Federation
Keywords: грант, социально ориентированный проект, поэтапный процесс НИРС, мультипликативный эффект, мастер-класс, волонтерство, пенсионер-онлайн, grant, social target project, stage process of students’ research work, multiplier effect, a master class, volunteering, pensioner-online

Abstract >>
The paper analyzes problems related to research activity of students and searching for new forms for assessment of students’ research activity in the Chair Student Research Group. As it is known, students’ research work contributes to continuing participation of students in the research work during their training at university. Taking into account career guidance of students, the Chair of Public and Business Administration involves students into the research work, which conforms to curriculum, study programme, and considers further defense of final theses. Participation in the Students Research Group is volitional; it depends on the topic of research and degree both a student and scientific supervisor are interested in the research. Many researchers devoted their publications to this problem, but they are related with arrangement of students’ research activity at university or its methodological support. The authors suppose evaluation of students’ research work results to be necessary for consideration. The authors approve the approach of some institutions of Novosibirsk, which suggest applying various scoring models and control. Otherwise, it is more pleasant for a student to get not only scores but also financial benefits. Therefore, we correlate the timelines of the topic with its demand in the regional market of social service clients. This is a market approach, but the third project appeared to be socially significant and received funding. This became an additional stimulation and motivation for young researchers and students participating in the project. The publication describes the main processes starting from Students’ Research Group formation to development of grant projects.



18.
THE VALUE ORIENTATIONS OF RUSSIAN STUDENTS

I. G. Komissarova
Institute of Economics and Industrial Engineering SB RAS, Novosibirsk, Russian Federation
Keywords: парадокс, парадигма, В«кентавр-проблемаВ», ценностные ориентации, культура, студенческая молодежь, образование, paradox, paradigm, “centaur-problem”, value orientations, socio-economic factors, culture, student youth, education

Abstract >>
Global information and socio-economic changes in the post-industrial society have led to its evolution, changes in social relations, human activities, also to institutional changes in the education system. Material and socio-cultural environment in which the socialization of the younger generation and individuals happens is changing. Standards, values and socio-cultural patterns are changed in the process of social transformation and in the changes of the value orientations of young people in various fields of modern Russian society. Youth reflects the realities of time and problems of Russian society as a reflection of the entire social space. Social group of students has become so massive that can carry projections, reflect changes of the social life of Russia. In our scientific research we consider the main social factors that influence the formation and establishment of the transformed value orientations of modern Russian students. We put forward the fundamental differences between two alternative paradigms: the technocratic and humanistic, in interpretation of phenomena of dialectically opposed systems of value orientations in regard of a person (group of people) to nature, people, work and person to himself. Currently the social space of value orientations of modern Russian youth is contradictory and vague and fundamentally paradoxical. «Centaur-problem» in the minds and behavior of students is as an eclectic mix of alternative principles of humanistic and technocratic paradigms that are in dialectical unity. We identified the transphenomena expressed in contradictions of value orientations that we call the trans-values. In general the education system contributes to this. The main direction of transformation of students’ value orientations has antisocial orientation. The author suggests application of paradigmatic analysis for the detailed analysis of the ongoing social processes and phenomena, situations and scientific theories.



19.
PECULIARITIES OF LABOUR REPRODUCTION AND SUPPORT OF PERSONNEL DEPARTMENTS AT AGRICULTURAL ENTERPRISES (EXAMPLE OF THE ALTAI TERRTORY)

M.V. Mersh
Altai Institute of Agribusiness Staff Further Training, Barnaul, Russian Federation
Keywords: трудовые ресурсы, воспроизводство трудовых ресурсов, кадры, кадровые службы, сельское хозяйство, экономика АПК, экономика сельского хозяйства, human resources, reproduction of labor resources, personnel, personnel departments, agriculture, agribusiness economics, agricultural economics

Abstract >>
The article represents the survey results of personnel departments staff of agricultural enterprises of the Altai Territory. The survey is aimed at identifying features of reproduction of the labor force. The publication explores the activity of the Government of Russia and regional authorities in the aspect of reproduction of labour forces at agricultural enterprises. The author makes conclusion that implementation of the strategic objectives of agricultural production, including reproduction of the labor forces, is related to qualitative transformation of the system of further training and increasing of the staff professional rank.



20.
MARKETING APPROACH IN FURTHER TRAINING AS A FACTOR OF AGRIBUSINESS STAFF EFFICIENCY

V. N. Chizhov, N. A. Ryzhkova
Altai Institute of Agribusiness Staff Further Training, Barnaul, Russian Federation
Keywords: маркетинговая деятельность, система индивидуального сопровождения, квалификация, эффективность деятельности кадров АПК, marketing, individual support, qualification, efficiency of agribusiness staff

Abstract >>
The article explores the role of agricultural staff in the aspect of import substitution. The article mentions strict requirements to the chiefs and personnel employed in agribusiness. These requirements assume agribusiness specialists’ high qualification and a special type of mind. There is a relation between production efficiency and personnel qualification, which depends on lifelong learning. The publication describes briefly elements of marketing approach, which are applied in development of individual support.



21.
ROLE OF INDUSTRY-ORIENTED EDUCATION IN SPECIALISTS’ TRAINING OF TRANSPORT INDUSTRY

E. G. Zharikova
Siberian State Transport University, Novosibirsk, Russian Federation
Keywords: отраслевое образование, кадровый потенциал, подготовка специалистов, профессиональная компетентность, коммуникативная компетенция, отраслевой образовательный кластер, industry-oriented education, human resources potential, specialists’ training, professional competence, communicative competence, industry-oriented educational cluster

Abstract >>
The paper considers the issues ofspecialists’training in the system of industrial training. Today the general model of interaction betweenthe industrial enterprises and industry-oriented universities involves targetedspecialists’ training for the industry under the joint development of specialized training programmes. New social and-economic conditions, structural changes within the company OAO “RZhD” (Russian railway) lead to new requirements to specialists’ training. The industry-oriented education in the railway industry should be directed at the solution of the problems faced by theentire national transport network. Thus it is necessary to take into account such factors as: 1) compliance of transport education with the existing and long-term demands of the transport industry; 2) role of the transport industry in the development of industry-orientededucation; 3) place of the industry-orientededucation in thesystem of vocational education in Russia. The strategy of the transport network development in Russia identifies the role of the transport industry in the industry-orientededucation. Taking into account the multifaceted character of the industry-oriented education, the author presents the structure of the industry-orientededucation as a dynamically developing multifunctional educational cluster. Within the implementation of supplementary training programmes on the request of the industry, the Siberian State Transport University has made an attempt to combine the educational business processes existing in the university through training according to the speciality, organization of the students’research and simultaneous English language training based on the academic and professional mobility. Under such organization of training the development of communicative competence becomes an effective means of professional competence development. Thus, the development of the industry-oriented education enables to combine vocational education with the labour market needs and to improve the quality of training for the industry, and therefore, to increase the competitiveness of the transport university graduates in the labour market.



22.
REGIONAL PECULIARITIES OF UNIVERSITY SCIENCE DEVELOPMENT IN THE CONTEXT OF GLOBALIZATION

V. V. Petrov
Institute of Philosophy and Law RAS, Novosibirsk, Russian Federation
Keywords: университет, производство фундаментального знания, академическая наука, глобализация, регионализация, university, fundamental knowledge production, fundamental science, globalization, regionalization

Abstract >>
The article declares about education as being institutionalized sphere of human activity. It is included into fundamental social institutions as a form of social relations and life support of humanity, stability and development of public life, inheritance and succession of social and spiritual experience of generations. Russian universities have overcome the millennium crisis and they are still aimed at knowledge transfer and training staff but not at the research. These systems include a variety of social organizations and assume the net of institutions aimed at reproduction of attributive social relations, and each component of this complex has its own ontology. Globalization and world traditions imply technological transfer and reproduction of fundamental knowledge by means of university centres. Otherwise, science in Russian universities is characterized as being significantly behind the fundamental science. The publication insists on interaction between the research institutions of the Academy of Science and university centres in order to get fundamental knowledge. The author explores possibility of interaction of this kind in the region and takes into consideration the regional specific features.



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EDUCATIONAL RESEARCH: AT THE CROSSROADS

Ya. S. Turbovskoy
Institute for Strategy and Theory of Educationof the Russian Academy of Education, Moscow,Russian Federation