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2011 year, number 2

1.
THE DESIGN AND DEVELOPMENT OF THE EVALUATION SYSTEM: A METHODOLOGICAL ASPECT

L. A. Barakhtenova, O. A. Efremova, A. A. Kirinyuk
Keywords: education quality; assessment; evaluation system; evaluation targets, objects and tools
Pages: 5-11

Abstract >>
In the article there is demonstrated the variety of the existing systems for the training quality assessment. Expediency of methodological approaches to the design and development of modern evaluation systems is substantiated. The concepts of evaluation, pedagogical paradigm of the evaluation system, quality control monitoring are formulated; targets, objects, and tools of the evaluation system are characterized as well.



2.
METHODOLOGICAL ALGORITHMS OF EVALUATION OF THE STATE REFORMS

R. Y. Naumov
Keywords: reform, state reform, educational reform, algorithm, methodological algorithm, methodological algorithm of evaluation, phenomenon and essence
Pages: 11-22

Abstract >>
A philosophical reflection of the problem of state reforms on the example of the reforms in the educational sphere is realized in the article. There is posed a problem of the necessity of working out a methodological algorithm of the social changes evaluation as a scientific-philosophical analysis of the possibility and perspective of social development and progressive movement of Russia in the structure of the world community.



3.
THE FUNCTIONING OF THE EDUCATION CHANNEL IN THE CULTURE OF THE INFORMATION SOCIETY

T. A. Artashkina
Keywords: culture, education channel, social kumatoid, mass culture, scientific rationality, information, common conscience, elite conscience, exchange of elements, principle of fundamentalization of education
Pages: 22-30

Abstract >>
The functioning of the education channel in the culture of the information society is based on three social kumatoids (wave-like objects): education, mass culture and science.  This interaction is performed on the basis of exchange between the following elements:  the person (the learner, if we are talking about the kumatoid of education), information, the carrier of information, the transmitter (transformer) of information. The social relays connecting these elements act in the situations of choice containing the conditions of uncertainty.  Therefore, the activity to estimate the level of trustworthiness of information has invariant character. Thus, under modern conditions the principle of fundamentalization of education becomes particularly important.



4.
PHILOSOPHICAL ORIENTATION IN THE EDUCATIONAL PROCESS

I. A. Greshilova
Keywords: phenomenon of education, life-orientation, philosophy, culture, education
Pages: 30-38

Abstract >>
The article discusses the phenomenon of education as one of the complex institutions of socialization through which society ensures its own development. The attention is focused on the role of philosophy in the process of life-orientation of the person through the educational process. The author presents an interpretation of the philosophical-educational thinking from various historical eras, on the basis of which there is determined the role and place of education in contemporary society.



5.
CONSERVATISM AND TRADITIONALISM AS ESSENTIAL FEATURES OF THE EDUCATIONAL SYSTEM

. V. Grigorov
Keywords: conservatism, traditionalism, tradition, elite, educational system
Pages: 38-47

Abstract >>
The article is devoted to the consideration of the educational system as a stabilizer in the society development. This system needs to be conservative and traditional to fulfill its function in the society. In order for the society to be stable, its elite should be conservative. In order for the state system to be close to people's mind, the elite should be traditional. Conservatism as a phenomenon of historical development and conservatism as a political ideology diverge more and more.  The phenomenon of conservatism (ossification) as a psychological attitude to any existing thing and status quo stands apart from the notions considered above.



6.
PHILOSOPHY OF CONTEMPLATION FOR HUMANIZATION OF EDUCATION

E. A. Tebenkova
Keywords: humanization of education, activity of the soul, knowledge, contemplation, deep dialogue, active movement, productive love
Pages: 47-54

Abstract >>
In the article, contemplation as a philosophical category is considered: the place of contemplation in the structure of life and knowledge is shown, the levels of contemplation are determined. The humanistic potential is defined through the importance of contemplation for finding integrity of the person and vercoming alienation. A conclusion is made about the necessity of inclusion of contemplation as a method of cognition in the process of education.



7.
THE EDUCATIONAL ASPECT OF THE DEVELOPMENT OF A NOOSPHERAL CIVILIZATION

S. V. Pankovsky
Keywords: noospheral education, noospheral culture, responsibility, regulation, government
Pages: 54-62

Abstract >>
In the paper there is studied the problem of reforming the modern education system from the point of view of formation of a noospheral civilization. There are considered the purposes, principles and the contents of the noospheral education. The content of the concepts of noospheral education and noospheral culture are described. Various kinds of noospheral culture are analyzed.



8.
INNOVATIONAL EDUCATION In RUSSIA: IS IT IMPLEMENTATION OR STUDYING The FOREIGN EXPERIENCE?

N. V. Nalivaiko, V. V. Petrov
Keywords: educational concepts, innovative formation, humanistic traditions, sociocultural conditions, the person, modernization
Pages: 62-70

Abstract >>
The analysis of the foreign tradition of the education's system formation and of foreign educational theories in the end of the XIXth -in the beginning of the XXth centuries is held in the research. It is shown that educational rules are adequate to society's rules. Evolution of educational conceptions on a way towards globalization processes is considered; the content and the necessity of modernization's processes that lead towards innovational education development are revealed. The conclusion is made that the future direction of the education's development can be defined if the historical experience of other countries is collected and analyzed attentively, not only precise selection of the most effective schemes of education's development is necessary, but we also need thoughtful adaptation of the chosen models to Russian socio-cultural conditions.



9.
THE STRUCTURAL CONTENT OF THE PERSON'S HUMANITARIAN CULTURE

E. B. Baboshina
Keywords: culture, humanitarian, person, value, attention, humanism, meaning, existence, self-realization, education
Pages: 71-79

Abstract >>
The article is devoted to the analysis of the concept of humanitarian culture of the person. The author considers the main approaches to the determining the essence of the humanitarian culture of the person, compares it with the concept of culture. The main conclusion is that the humanitarian culture of the person is the value basis of the entire culture. From this standpoint, the author analyses the structure of the humanitarian culture, the problems of the human existence. The author believes that the main goal of education is the formation of humanitarian culture of the person.



10.
FORMATION OF THE SUBJECT STRUCTURE OF HUMANITARIAN EDUCATION IN EUROPEAN CULTURE

T. S. Kilina
Keywords: humanitarian education, European university, Renaissance, humanism
Pages: 79-85

Abstract >>
The article presents an analysis of the formation of humanitarian education in European education during the Renaissance period. The social and cultural aspects are examined that prompted the changes in the intellectual life and were the reasons for the foundation of humanitarian education. The author considers this process in some areas of the university tradition (the departments of liberal arts) as well as in the activity of humanist societies, which changed the goals and the meaning of the European educational system.



11.
THE PHILOSOPHICAL FOUNDATIONS OF THE LIFE ACTIVITY RESEARCH IN THE SOCIAL UPBRINGING CONTEXT

B. V. Kupriyanov
Keywords: life activity, social upbringing, educational organization
Pages: 86-93

Abstract >>
The philosophical bases of the life activity research in the context of social upbringing are studied in the article. To understand the nature and mechanisms of social upbringing, it seems the most important to consider the scope of usage of the life activity term within the concept of social upbringing (A. V. Mudrik). Examination of the current practice of usage of the life activity term leads to three main options: individual life activity, life activity of social groups, the collective life activity of the educational organization. From this, there appears a possibility to draw the following scheme: the essence of social upbringing is the reproduction of individual life activity and the life activity of social groups, and the mechanism of social education is the multi-factor influence of collective life activity of the educational organization.



12.
THE CONCEPTION OF PERSON IN THE THINKING OF RUSSIAN LIBERALS (A SOCIO-PHILOSOPHICAL ANALYSIS)

T. I. Zaytseva
Keywords: globalization, liberalism, conservative liberalism, Westernizers, Slavophiles, person, liberty of person, sobornost
Pages: 94-99

Abstract >>
The goal of the article is to substantiate the idea that Russian liberalism is an original, self-sustained phenomenon which differs in its essence from the Western analogies. The author asserts that a genuine liberalism may be only conservative. The article emphasizes the importance of studying Russian liberalism being an organic part of Russian cultural and religions life in the conditions of globalization. The work analyses some theoretical experience of Russian liberalism, actualizing one of the key theme in modern philosophy of education: the problem of formation of the person.  In the author's opinion, the dissimilarities between the Russian and the Western liberals are manifested in the divergence in the interpretation of the person.



13.
AN ANALYSIS OF THE SPECIFICITIES OF INTERPERSONAL RELATIONSHIPS AS A REFLECTION OF THE STUDENTS' LIFE VALUES

L. A. Aksenova
Keywords: life values, tolerance, individuality, communication
Pages: 99-104

Abstract >>
The paper presents the study of interdependence of the life values of the person and the specificities of behavior in interpersonal relationships. According to B. Ananyev's ideas about the integrity of the ontogeny and the unity and interdependence of all periods of human development, interpersonal communication is one of the key factors of every person's development throughout his/her life. We found out that for the students aged 18-20 the values of maintaining individuality, responsibility and tolerance are interrelated. Some specificities of their behavior among relatives and peers are revealed.  Awareness of one's own value and uniqueness, self-esteem contribute to the acceptance of another person, to the openness to his/her experience and views, as well as to assuming the responsibility in co-operation with others.



14.
SPIRITUALITY AS A FACTOR OF SOCIAL ADAPTATION OF THE PERSON AND AN ORIENTING POINT OF MODERN EDUCATION

N. B. Kuklina
Keywords: education, formation, social thinking, spirituality as a social trait and a factor of social adaptation
Pages: 104-111

Abstract >>
The purpose of the article is to consider an adaptation model of social thinking as a manifestation of spirituality and a social request of the society to the modern school. The main theme of the article is spirituality as a factor of vitality of the person and society and an orienting point of the modern education. The social traits of the adapting person as a manifestation of spirituality are considered.



15.
THE PHILOSOPHICAL FOUNDATION OF CIVIC AND PATRIOTIC EDUCATION OF YOUNGER SCHOOLCHILDREN

E. V. Gorelova, N. E. Sedova
Keywords: civic education, patriotic education, younger schoolboy, younger schoolgirl, pattern components
Pages: 112-118

Abstract >>
The article considers the philosophical basis of the following components:  personality-related, motivational, activity-related, processing, cognitive, and self-development components.  The pattern components are revealed through philosophical perception of the following concepts: human being, personality, personal freedom, morality, responsibility, conscience, communication, experience, self-development, cognition, motivation. As the basic philosophical ideas for our reasoning about the pattern components, we considered the ideas of the German classic philosophy (E. Kant), anthropology (L. Feuerbach), life philosophy (F. Nietzsche, S. Kierkegaard), existentialism (J.P. Sartre, K. Jaspers, M. Heidegger, M. Buber et al.), and personalism (N. Berdyaev, L. Shestov, N. Losskiy).



16.
SPECIAL FEATURES OF THE EMPATHY DEVELOPMENT FOR TEENAGERS AND YOUNG PEOPLE IN THE CONTEXT OF UPBRINGING AND SOCIAL INTERACTION

Y. A. Mazurenko
Keywords: empathy, positive psychotherapy, the dominant mechanism, actual abilities, emotional resonance, features of development
Pages: 118-123

Abstract >>
The formation of the morally developed person is based upon the empathic abilities of the person. The research of the special features of the empathy development for teenagers and young persons allows to distinguish the moments which are the key ones in the development of the person building harmonious relations with the world around. As the characteristics which help to estimate the role of upbringing and social interaction, there are considered the actual abilities (a concept introduced by N. Pezeshkian).
The actual abilities, interconnected with such deeply psychological categories as the feeling of self-value, provide us with the additional differential-diagnostic hints and open new possibilities of upbringing, self-help and self-control.



17.
THE SEARCH FOR AND REFLECTION UPON THE METHODOLOGICAL FOUNDATIONS OF EDUCATIONAL ACTIVITY

T. A. Potsukova
Keywords: methodology, philosophical anthropology, pedagogical anthropology, existential approach, self-development, social training, universal human values
Pages: 124-129

Abstract >>
In the article there is analyzed the following issue: in the modern conditions of the society and education development the process of understanding of upbringing as a philosophical and a socio-philosophical phenomenon is important.  What values, ideals, purposes will be realized by modern teacher in the professional work depends on this. Such understanding appears from within, in the course of such analytical and reflective actions as search, comprehension, development of the concepts about the sphere of one's actions and the relations to it. In the article there is considered in detail the philosophical-anthropological and existential approaches to education; interrelation and continuity of the ideas taken as a principle of the upbringing activity by virtue of mastering the experience of foreign and domestic pedagogy.



18.
THE ANCIENT EGYPTIAN PREHISTORY OF THE AXIOLOGY OF EDUCATION

A. . Demidchik, A. V. Dinelt
Keywords: axiology of education, purposes of education, permanent education, ancient Egyptian literature, "The Teaching of Khety, Duauf's Son", "Glorification of Scribes"
Pages: 130-134

Abstract >>
The oldest surviving texts on the issues of axiology of education are from Ancient Egypt. The article studies the concepts of the values and purposes of the education reflected in the Egyptian treatises The Teaching of Khety, Duauf's Son and Glorification of Scribes.



19.
SYSTEM OF INTERACTIONS PEDAGOGICAL SUPPORT IN THE DISTANT HIGHER PROFESSIONAL EDUCATION IN KAZAKHSTAN, DEVELOPING COMPETITIVENESS OF YOUNG EXPERTS

F. A. Mavrin, N. L. Shevchenko
Keywords: pedagogical support, interaction of the subjects of pedagogical process, specialist's competitiveness, distant higher professional education, students, professional competence
Pages: 135-143

Abstract >>
The article introduces an interpretation of the pedagogical support as an expedient activity of the subjects of educational process of the distant higher professional education, whose goal is to solve the problem of the specialists' competitive ability. There is given a description of the general conditions which foster the competence development of the higher education students. The article examines the experience of work of the Modern Humanitarian Academy of Kazakhstan from the point of view of implementation of pedagogical support, directed to the development of competitiveness of young specialists in the Republic of Kazakhstan.



20.
VIEWING THE BASES OF EDUCATION FROM THE POSITIONS OF THE KAZAKH AND RUSSIAN PHILOSOPHY

M. S. Ashilova
Keywords: society, spirituality, education, Abay's philosophy, pantheism, globalization
Pages: 143-149

Abstract >>
In all times education acted as an obligatory aspect of spiritual development of the society, and spirituality, as an essential basis of education. A modernization of the society, carried out at the critical stages of history, could be successful if it leaned on the organic unity of spiritually-educational factors of the society. Such unity, integrity as a certain regularity has manifested itself on the boundary of two centuries, in the beginning of the XXI century and the III millenium. In the article, there are revealed these and other aspects connected with a complete, universal vision of the bases of modern education



21.
PREVENTION OF THE YOUTH'S BEER AND DRUG ADDICTION DURING THE EGO-IDENTITY FORMATION BY MEANS OF THE SYSTEM OF EDUCATION

Y. Y. Kushnerova, N. V. Dmitrieva
Keywords: addiction, identity, training
Pages: 150-155

Abstract >>
In the article, there are considered the interconnection between the ego-identity formation in the teen and youth periods and the emergence of the beer and drug addiction as a means of overcoming the growing-up crisis, and also the influence of education on this process. The authors describe the influence of difficult social and economic conditions on the formation of the addictive behavior strategies with the aim of transforming the person's reality. The means of identity formation are deeply investigated, special features of addictive behavior are described, and the causes of its emergence are determined as well as some specificities and stages of the preventive activities in relation to the addictive behavior.



22.
COGNITIVE CONTRADICTIONS IN THE FORMATION OF THE IMMUNITY TO CONFLICT

A. S. Rudi
Keywords: education, culture, conflict, immunity to conflict, personality, cognitive conflict
Pages: 155-162

Abstract >>
The article considers one of the most important tasks of education in the society, which is to foster the culture of immunity to conflict, as well as to form the personality, able to establish harmonious interaction with various social actors. As a possible realization of this problem, there is considered the situation of a cognitive conflict, which has a great potential in the development of independent critical thinking of the person and his/her moral orientation. It is suggested that awareness of the grounds of conflict is a factor allowing viewing any conflict as a cognitive one. Thus, resolving the cognitive conflict can act as a unified methodology for the conflict resolution in general.



23.
SOCIAL POTENTIAL OF THE STUDENT YOUTH: THE RELEVANT DETERMINANTS

O. I. Boykova
Keywords: social potential, social activity, student's self-management, professional becoming
Pages: 162-166

Abstract >>
This article is about the role of students in modern Russian society. The idea is emphasized that the student youth act as a social capital of the future society. In the work, the author describes the importance of young people's participation in the activities of students' self-government as a mechanism of quality training of future specialists, forming their ability to make independent decisions, take responsibility for the results of their work, for a team of people and their own professional formation. The author reviews the trends of the student movement, and also the problems which arise in relations between the state, society and student's youth as a strategic resource for development of Russia in the conditions of modernization.



24.
SOCIALIZATION AND NON-SOCIALIZATION OF THE NEGLECTED CHILDREN AS A PHILOSOPHICAL PROBLEM

E. A. Krutko
Keywords: socialization, society, neglected children, family, non-socialization, philosophical analysis
Pages: 166-171

Abstract >>
The problem of socialization of personality and interrelation, interaction and interference between the human being and society is one of the key questions for social philosophy. The problems of socialization of the neglected children in the structure of the society are conditioned by the rise of the number of social problems connected with the behavior of this group. Fragmentation of socialization complicates the formation of the skills for effective functioning in the society.
The author's definition of non-socialization of neglected children is given in the article. The peculiarities of non-socialization of the neglected children and the objective and subjective factors influencing non-socialization of the neglected children are distinguished.



25.
THE ROLE OF IMAGINATION IN HUMAN CULTURE EDUCATION IN MEDIEVAL EUROPE

. I. Nikolina
Keywords: an educational system through imagination, a medieval society, culture of troubadours, a phenomenon of love
Pages: 171-178

Abstract >>
In medieval Europe on the basis of imagination appears a new type of love troubadours. This phenomenon gives an example of conversion of medieval culture, shows paths education  human of new culture.



26.
VIRTUAL ESTHETICS OF SYMBOLS IN SOCIAL ACTIVITY

V. S. Ezhov
Keywords: activity, symbol, virtuality, reflection, harmony, the unconscious, success, society, modernity, education
Pages: 179-187

Abstract >>
Modern advances in the information technology have created conditions for virtuality of myths, their symbolization. Their creation of esthetic potential depends on the artistic taste of the people. At the given stage of historical development of the Russian society, we observe the activity of human esthetics, where the creation of myths is dominant. While in their rationality people try to achieve a clear world view, in myths they try to find the unconscious relieve. The spontaneous process of people's mastering the global information network in the virtual culture generates a new mythology, stemming from the idea of getting pleasure through information.



27.
THE PROBLEMS OF ARTISTIC EDUCATION

A. I. Sukharev, O. V. Shalyapin
Keywords: integration, artistic-pedagogical education, developing system, improvement of the education quality
Pages: 188-195

Abstract >>
In the article, the artistic-pedagogical education is considered as an integrative, open and developing system. The key external and internal factors are studied, which influence the formation and development of such professionals as artists and artist-educators. The external factors are determined through the impact of the state, job market, society and the groups inside the society. The internal factors are determined through the regularities of the development of professional activity, professional situation of its subjects etc.



28.
THE FACTORS OF THE DYNAMICS OF CHOREOGRAPHIC EDUCATION IN THE CONTEXT OF CULTUROLOGICAL-HISTORICAL RESEARCH

T. A. Filanovskaya
Keywords: social and cultural dynamics, external and internal factors, models of choreographic education, autonomy of education
Pages: 195-202

Abstract >>
The article considers the factors of the dynamics of choreographic education in the context of artistic culture. A set of external factors is outlined which determine the change of educational forms and models, the character of public and economic relations, the state reforms in the field of education, the role of artistic culture in the society, the philosophical and  world outlook ideas, the cultural politics, the intercultural interactions, the development of the art of dancing. The factors of self-development and the autonomy of choreographic education are listed. The author makes a conclusion that during certain culture-historical Russian periods the leading bases of the dynamics of choreographic education are quite different groups of factors and different variants of their connections.



29.
THE CULTUROLOGICAL POTENTIAL OF WORKING WITH FUTURE PARENTS IN THE STATE ART MUSEUM OF THE ALTAY REGION

O. V. Sidorova
Keywords: culturological potential, family audience, future parents, program for future parents, The State Art Museum of the Altay Region, art-therapy
Pages: 203-207

Abstract >>
The article presents the author's experimental art-therapy program for future parents named In search of harmony: the child before birth, being implemented in the State Altay Museum of Art. The basic stages and results of realization of the project are introduced from the positions of a culturological analysis. This undertaking is considered as innovative and unique experience of interaction of the museum and the family.



30.
THE SOCIO-CULTURAL CONDITIONS FOR THE PERSON'S DEVELOPMENT AND THE SOCIAL DESIRABILITY PHENOMENON

U. G. Kondrateva
Keywords: person, culture, social community, integration, social desirability
Pages: 208-214

Abstract >>
The article considers the development of the person in the process of socio-genesis and social desirability as a specific social ability ensuring successful social development of the person. Social desirability is one of the manifestations of the urge towards transcendence and, at the same time, it is an ability which ensures successful transition of the person into a new social situation. An analysis of the results of theoretical and experimental studies allows characterizing the social desirability as a complex phenomenon associated with the social development of the person, with the success of his/her integration into a particular social community.



31.
THE HUMANISTIC IDEAL IN EDUCATIONAL PROCESS

T. E. Dotsenko
Keywords: humanistic synthesis, humanism, a Sublime Ideal, an Ideal in education, the Perfect Person
Pages: 215-222

Abstract >>
The problem of humanistic synthesis of anthropological educational traditions is one of actual problem in modern philosophy of education; the decision of it is interconnected with our comprehension of a sublime educational ideal. The author of this article proves the necessity of it. The ignoring of ideal principles as essential characteristic of an educational phenomenon reduces education to a teaching technology, and the person - to certain functional manifestations (industrial, social, physiological and so on). But as the Person is sublime by definition, the concept of ideal must structure an educational process as a universal condition of more or less full manifestation of human essence.



32.
TRAINING AND EDUCATION UNITY PRINCIPLE IN THE COURSE OF PERSON PERFECTION

N. N. Sizova
Keywords: dialectics, training, education, formation, development, perfection, the person, a society, progress
Pages: 222-228

Abstract >>
The aim of this article is to base the necessity of the account of training and education unity principle in sphere of educational activity in a modern Russian society is proved. It is shown that on the basis of metaphysical philosophical theorizing the sophistic concept of education, so-called educational technology, had got the wide circulation in countries of Western Europe. In Russia the plato-aristotel concept of education has developed on the basis of dialectic methodology of philosophical theorizing. This concept is formed according to training and education  unity. The detailed analysis of the domestic educational doctrine allows to define relationships of cause and effect and to specify major factors of person and society development. As a result educational institutes can lean against all-round understanding of laws of domestic educational process.



33.
THE NORMATIVE-INTERPRETIVE UNDERSTANDING OF THE ADVERTISEMENT PHENOMENON IN THE HUMANITARIAN EDUCATION

D. Y. Marukhno
Keywords: advertisement, values, normative approach, interpretive approach
Pages: 229-235

Abstract >>
The paper studies several approaches to understanding and studying advertisement as a special phenomenon of social interaction. Different objective and subjective foundations of this phenomenon are considered. It is shown that the normative-interpretive approach to understanding advertisement has some advantages within the field of humanitarian education. Application of the dual analysis to the field of study allows us to consider given phenomenon as more complex and homogeneous, while considering the specificity of individual characteristics of the subject.



34.
TO THE ISSUE OF THE ADVERTISEMENT EDUCATION IN THE TECHNICAL UNIVERSITIES

S. Y. Piskorskaya
Keywords: advertisement education, competences, communicative competence model, competitiveness
Pages: 235-239

Abstract >>
The objective and subjective characters of the interest to the advertisement education are revealed in the article. The author demonstrates that the competence paradigm of the advertisement education in the technical universities corresponds to the dynamism tendencies and unstable socio-cultural reality. This paradigm is remarkable, on one hand, for being complexly organized and for its fast communication; and, on the other hand, for its orientation to cooperation and tolerance. It is considered that the humanitarian specialties such as Advertising and Public relations should play the role of development and renovation accelerator, as they improve the university image, reveal its innovativeness, and guarantee high-quality education to provide its competitiveness in the market of educational services.



35.
THE ROLE OF ADVERTISEMENT IN THE SOCIAL MANAGEMENT OF HEALTH

L. V. Bezrodnaya
Keywords: information society, advertisement, awareness, health, social agency, health-protective behavior, social practices
Pages: 240-246

Abstract >>
The author analyzes the role of advertisement in the health formation in the conditions of information society. The importance of health to the individuals and the society has been demonstrated on the basis of sociological research. Advertisement is viewed as a subject-object interaction aimed to facilitate awareness. There are revealed the contradictions connected with the understanding of the healthy lifestyle as an object of advertisement. Social practices of health control by the individual whose behavior is driven by the health-protective motivation are presented as the most optimal model of the subject-subject interaction.



36.
THE PROFESSIONAL ASPECTS OF THE PERSON'S SELF-REALIZATION

E. V. Kienko, I. S. Morozova
Keywords: professional self-realization, self-actualization, psychological conditions of the professional self-realization, professional successfulness, job satisfaction, professional orientation; cognitive, emotional-volitional and communicative professionally imp
Pages: 247-253

Abstract >>
The article describes the self-actualization phenomenon (psychological and philosophical view), professional self-realization problem, and also the features and psychological conditions of actualization of the person's potential in his/her work. There are also analyzed the results of investigation of the salesmen's self-actualization. A particular emphasis is given to the importance of studying the professional self-realization. According to the authors, it has profound theoretical and practical importance.



37.
A COMMUNICATIVE ASPECT OF THE PROFESSIONAL ACTIVITY STANDARD

I. I. Barakhovich
Keywords: communicative competence, professional identity, criteria and indicators of communicative competence, communicative strategy
Pages: 253-260

Abstract >>
In article, a communicative aspect of the vocational training of the prospective teacher is analyzed. The communicative competence can be considered as an element of the mechanism of self-organization of the teacher, its adaptation in the constantly changing process of interaction with the developing personality of the pupil. At the same time, the communicative competence can act as a logical connection in the functional model of professional work of the teacher and as a tool of formation of the communicative thinking strategy.



38.
THE MODERN CONDITION OF NON-GOVERNMENTAL SECTOR OF HIGHER VOCATIONAL TRAINING AND THE PERSPECTIVES OF ITS DEVELOPMENT

O. V. Tsiguleva
Keywords: non-governmental institution of higher education, state educational institution, innovative activity, system of education, pay services, state standard, supplementary education
Pages: 260-265

Abstract >>
The article is devoted to the analysis of the modern condition of non-governmental sector of higher vocational training in Russia. The author makes an attempt to forecast the further development of non-governmental higher education.



39.
THE PRINCIPLES OF THE CONCEPT OF CONTINUITY OF THE MIDDLE AND HIGHER PROFESSIONAL EDUCATION

D. V. Legenchuk
Keywords: concept, continuity, principles, education system, educational activity, continuous education, multilevel education
Pages: 266-271

Abstract >>
In the article there are considered the principles of the concept of continuity of the middle and higher vocational training in the conditions of modernization of Russian education.



40.
PROFESSIONAL SUCCESSFULNESS IN MODERN EDUCATION (A SOCIO-PHILOSOPHICAL ANALYSIS)

L. V. Chernikova
Keywords: professional successfulness, modern educator, structural elements of professionalism, professional and personal new formation, social and philosophical analysis
Pages: 271-279

Abstract >>
In the article there are formulated the basic principles of the author's conception of the professional successfulness of modern pedagogue as an educator in the process of advanced training. Instead of the commonly accepted information-rational scheme for adult training, the author suggests an evolutionary dynamic model for the development of professional successfulness by means of pedagogically organized regulation of the external and internal changes of the pedagogue on the basis of systemic integration of modern psychological and pedagogical theories. The concept of development of successful personality as educator, in a professional way, is represented by the following scheme: State - Process - Stable professional and personal new formation.




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