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Scientific journal “Vestnik NSUEM”

2017 year, number 3

1.
STRATEGY OF ECONOMIC UNIVERSITY AS A BASIS OF ITS APPRAISAL OF INTELLECTUAL CAPITAL

A.V. Novikov, P.A. Novgorodov
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: экономические вузы, инженеры бизнеса, стратегии вузов, интеллектуальный капитал вузов, оценка стоимости интеллектуального капитала, Новосибирский государственный университет экономики и управления «НИНХ», economic universities, engineers of business, strategy of universities, universities’intellectual capital, Novosibirsk State University of Economics and Management

Abstract >>
The approaches to the determination of place and role of the economic universities in the Russian education are examined. The idea of universities performance assessment based on the appraisal of intellectual capital is proposed and justified. The value of intellectual capital is defined considering the degree of achievement of goals and objectives determined by the strategy of the university. The main provisions of the strategy Novosibirsk State University of Economics and Management are provided.



2.
RUSSIA – THE LEADER OF SOCIO-HUMANISTIC TECHNOLOGIES

A.I. Gretchenko1,2, N.A. Kaverina1
1Plekhanov Russian University of Economics, Stremyannyi per., 36, Moscow, 115093
2Financial University under the Government of the Russian Federation, Leningradsky prospect, 49, Moscow, 125993
Keywords: социогуманитарные технологии, стратегические национальные приоритеты, человеческий капитал, новая экономика, креативная экономика, теория технологических укладов, холодный интеллект, дегуманизация общества, стратегии «опережающего развития», socio-humanistic technologies, strategic national priorities, human capital, new economy, creative economy, theory of technological ways, cold intelligence, dehumanization of society, the strategy of «the advancing development»

Abstract >>
In the article the author’s line item concerning forming of strategy of long-term development of the state which shall pursue the humanitarian aims, be based on the key values of the Russian society correlated to economic tasks is stated. It is provided that competitive advantages of the country will be able to be implemented most. It is noted that in the conditions of the developing tendencies of increase of technological threats in the 21st century, it is necessary to solve problems of socio-humanistic ensuring innovative development of the country. Promotion on the foreground of social progress of a problem of a humanization puts sociocultural priorities in the center of economic transformations that requires observance of necessary parameters of interaction of economy and culture as two major components of activity of the person. To become the leader of the socio-humanistic technologies reducing technocratic and globalization threats of a civilization by means of culture - worthy, according to authors of article, a target reference point of Strategy of social and economic development of the Russian Federation until 2035.



3.
OPTIMIZATION OF PLANNING OF ACTIVITY OF ENTERPRISE IN CONDITIONS OF RISK AND UNCERTAINTY EXTERNAL AND INTERNAL ENVIRONMENT

V.V. Titov1, D.A. Bezmelnitsin2, S.K. Napreeva3
1Institute of Economics and Industrial Engineering of Siberian Branch of the RАS, Academician Lavrentiev ave., 17, Novosibirsk, Novosibirsk Region, 630090
2Scientific-production Association «ELSIB» РJSC, Sibiryakov-Gvardeytsev str., 56, Novosibirsk, Novosibirsk Region, 630088
3Scientific-production enterprise of geophysical equipment «Luch», 2-ya Yurginskaya str., 34, Novosibirsk, Novosibirsk reg., 630051
Keywords: согласование стратегического, тактического, оперативногоуправления, условия риска и неопределенности, оптимизация, coordination of strategic, tactical and operational management, the conditions of risk and uncertainty, optimization

Abstract >>
Planning optimization of the enterprise work in conditions of risk and uncertainty appears to be a multi-level system models. On the upper level of the achievement of the strategic indicators is provided in the development and implementation of innovations in conditions of the greatest risk. Approval of strategic decisions with tactical plans based on the idea of risk management through the establishment of stochastic reserves. Organization of operations management appears to be iterative, moving process (to reduce risks in production) and can be implemented given the constraints of tactical management.



4.
CONCERNING THE ROLE OF THE FINANCIAL THEORIES IN PRACTICE OF ECONOMIC DEVELOPMENT

A.B. Kogan
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: благосостояние населения, частная и общественная эффективность инвестиций, human wellbeing, private and public and social return on investment

Abstract >>
The article on the basis of statistics of the World Bank describes modern status of Russian economy against economies of other countries. The main provisions of the programs of development of Russian economy, drawn out by the staff of the Institute for National Economic Forecasts of the Russian Academy of Sciences and the staff of the Institute of Economic Growth named after P.A. Stolypin, are also described. The need for development of the financial methods, aimed at assessment of efficiency of real investment and increase in cost of domestic companies, for implementation of the provisions of the programs, eventually - for development of Russian economy, is justified.



5.
THE INSTRUMENTATION OF THE INVESTMENT STRATEGY OF THE MUNICIPALITY AND THE MANAGEMENT OF ITS IMPLEMENTATION

E.E. Shvakov1, I.S. Chistyakova2
1Altai state University, Lenina Ave., 61, Barnaul, Altai Territory, 656049
2Gorno-Altai state University, Lenkina str., 1, Gorno-Altaisk, Republic of Altai, 649000
Keywords: инвестиционная деятельность, стратегическое планирование, управление, investment activity, strategic planning, management

Abstract >>
The article offers a methodological approach to construction of the system of management of investment strategy implementation at the municipal level. New functionality for organization of investment activity and its distribution between services is offered in relation to the existing system of municipal formations management. Tools of stimulation, support and maintenance of the investment strategy by groups of investment projects, reflecting responsibilities of municipalities regarding development of social and production infrastructure, local economy, are developed as an element of the system of management of the municipal investment strategy.



6.
THE PROBLEMS OF ASSESSING OF THE LEVEL OF COUNTRIES ENVIRONMENTAL SAFETY

L.K. Serga, M.S. Khvan, K.A. Zaykov
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: экологическая безопасность, методология, система показателей, экологические факторы, методический подход, оценка уровня экологической безопасности, environmental safety, methodology, system of indicators, environmental factors, methodological approach, measurement of the environmental safety level

Abstract >>
The article considers the problems of the analysis of the environmental safety in Russia against the world community. The research describes the experience of formation of the environmental indicators by various international organizations (IEA, OECD, World Bank, ECE etc.). A parallel was drawn with the Russian statistical database and the differences were revealed. A unique indicator system was formed, it is reasonable to use it at the Russian and international level for the analysis of the environmental safety of the territories. The suggestions for enhancement of the indicator system, used for assessment of the environmental state at the world and domestic level, were developed. The algorithms of measurement of the environmental sustainability of various territorial units were offered. A complex of economical-mathematical and statistical methods was used to carry out the study. The groupings, typologies and classifications of the countries by the level of the environmental sustainability were obtained as a result. The problem points, aggravating the environmental situation of the territories under investigation, were also revealed, and the ways to overcome them were pointed out.



7.
MODERN TRENDS OF POPULATION MORBIDITY IN THE SIBERIAN FEDERAL DISTRICT

S.V. Soboleva, N.E. Smirnova, O.V. Chudaeva
Institute of Economics and Industrial Engineering of Siberian Branch of the RАS, Academician Lavrentiev ave., 17, Novosibirsk, Novosibirsk Region, 630090
Keywords: демографический потенциал, здоровье населения, национальная безопасность, заболеваемость, основные классы болезней, структура смертности, ожидаемая продолжительность жизни, demographic potential, population health, national security, morbidity, main classes of diseases, mortality structure, life expectancy

Abstract >>
The aim of this work is to show features of the population morbidity dynamics of theSiberian Federal district and its regions for the period 1995-2015 on the background ofchanges in the population morbidity of the other Federal districts of the Russian Federation.It is shown that the SFD is consistently ranked the first places in many of the mainclasses of diseases, and first of all the main contributors to the mortality and disablementof the population. The first places in morbidity in SFD combined with the younger agestructure of the population than in Russia on average. In the SFD the Altai region standsout sharply in a negative direction with the highest morbidity.



8.
EUTHANASIA AS TARGE T OF STATISTICAL STUDY

M.V. Karmanov, O.A. Mahova
Plekhanov Russian University of Economics, Stremyannyi per., 36, Moscow, 115093
Keywords: эвтаназия, статистика эвтаназии, параметры эвтаназии, распространенность эвтаназии, euthanasia, statistics of euthanasia, parameters of euthanasia, extent of euthanasia

Abstract >>
Euthanasia is one of the controversial and still unsolved medical-deontological, ethicreligious, moral-legal, social-philosophical issues, attracting attention of national and international science today. In this regard the article analyzes various points of view on such complicated target of study as euthanasia; its features are revealed and the need for applied statistical studies in this field is defined. The circumstances, transforming statistical evaluation of the scale, extent, efficiency and other parameters of euthanasia at the present stage into a serious research and practice issue without the only one and universally recognized solution, are revealed.



9.
ISSUES OF STATISTICAL ANALYSIS OF INFRASTRUCTURE OF THE ARCTIC ZONE OF THE RUSSIAN FEDERATION

T.B. Skripkina
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: инфраструктура региона, социально-экономическая инфраструктура, Арктическая зона Российской Федерации, поправочные коэффициенты, infrastructure of region, social and economic infrastructure, Arctic zone of the Russian Federation, adjustment coefficients

Abstract >>
The article considers the features of the social and economic infrastructure of the regions of the Arctic zone of the Russian Federation, issues of evaluation of the level of its development using statistical methods in conditions of non-formed information base. A method of adjustment of original statistical data, based on demographic and territorial adjustment coefficients, is offered; it makes it possible to evaluate the condition of infrastructure and dynamics of its development of the part of the constituent entities of the Russian Federation, located in the Arctic zone. The characteristic of the social and economic infrastructure of the Arctic territories is given; it includes the spheres of education and science, healthcare, culture and leisure, sport, housing and utilities, transport, information and communication technologies, construction, public catering, public service, energetic and trade. The technique of adjustment coefficients for retrospective analysis and time series formation is applied. The main directions of development of the social and economic infrastructure of the concerned territories are discussed.



10.
THE MODEL OF A COMPANY’S FINANCIAL CYCLE AND BEHAVIOR IN FINANCIAL MARKET INFORMATION SPACE

M.A. Alekseev
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: моделирование финансового цикла, гипотеза финансовой нестабильности, искажение финансовой отчетности, modelling of a company’s financial cycle, Financial Instability Hypothesis, the manipulation of financial statements

Abstract >>
The behavior of participants of economic interaction sets the condition in which an economy functions. Economic actors make their financial decisions under uncertainty. In this context, we can say that the research problem is the evaluation of conditions of sustainability of a financial system as the dynamical capital accumulation process. Some among the economic subjects can act opportunistically what means pursuing one’s own interests with harming others. The article investigate the formalization of financial instability hypothesis (FIH). Based on the research, the model of a financial cycle of the company was proposed. The model takes into consideration the manipulation of financial statements.



11.
FUNCTIONAL COMPONENTS OF ACCOUNTING AND ANALYTICAL SUPPORT FOR THE SUSTAINABILITY MANAGEMENT OF AN ORGANIZATION

I.V. Kalnitskaya, A.N. Danilov, N.V. Vasina
Financial University under the Government of the Russian Federation, Str. Partizanskaya, 6, Omsk, Omsk Region, 644043
Keywords: финансовая учетно-аналитическая система, управленческая учетно-аналитическая система, управление, устойчивое развитие, финансовый учет, финансовая отчетность, финансовый анализ, управленческий учет, бюджетирование, управленческая отчетность, управленческий анализ, управленческие решения, financial accounting system, managerial accounting system, management, sustainable development, financial accounting, financial statements, financial analysis, management accounting, budgeting, management accounts, managerial analysis, managerial decisions

Abstract >>
The article deals with the problems of accounting and analytical support for sustainability management of an organization in the context of functional components of information area of management. The structure of accounting and analytical systems under the conditions of information environment forming of the balanced sustainable development of an organization has been identified.



12.
DATA SOURCES IN EMPIRICAL RESEARCH OF FDI IN RUSSIA

A.A. Gladysheva
National Research University Higher School of Economics, Myasnitskaya str., 20, Moscow, 101000
Keywords: прямые иностранные инвестиции, иностранный капитал, иностранный инвестор, иностранный собственник, статистические данные, микроданные, макроданные, foreign direct investment, foreign capital, foreign investor, foreign owner, statistical data, microeconomic data, macroeconomic data

Abstract >>
In this paper there are several main points: the necessity of FDI definition and the interconnectionof a term and real subject of interest; problem of data sources and the choiceamong them are discussed. Methodology of data collection for each indicator should betaken into account because of the variety of data sources: the interpretation should bevalid to the data, awareness on different types of data allows using them together to providemore precise analysis. This research was made as an overview of available statistics onmicro, meso and macro levels. An important purpose of this paper is to demonstrate andsubstantiate incompatibility of data taken from different sources and necessity to use validtools of analysis for different indicators of the FDI activity, correctly interpret the resultsfor models based on different types of data and different research questions. Conclusionof this research is enforces by graphical analysis, summary statistics and analysis of spatialinterconnection among regions estimated for various indicators of FDI.



13.
ANALYSIS OF METHODOLOGICAL APPROACHES TO FORMATION OF FINANCE STRATEGY OF CORPORATION

M.G. Dankov1,2
1Megafon Public Company, Planetnaya str., 30, Novosibirsk, Novosibirsk Region, 630015
2Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: финансовая стратегия, методический подход, стратегия развития, общая концепция управления, эффективность управления финансами, матрицаADL, целевые показатели, financial strategy, methodological approach, development strategy, generalconcept of management, efficiency of financial management, ADL matrix, target indicators

Abstract >>
The article carries out an analysis of the existing methodological approaches to formationof a finance strategy of a corporation; the practicality of the existing tools regardingformation of a finance strategy of a telecommunication corporation in the Russian Federationis critically described. In particular, the authors characteristic of the following methodological approaches to formation of a finance strategy of a company, widely-spread inRussian economic literature: modified Du Pont factor analysis, concept of the sustainablyincrement rate of the Boston Consulting Group (BCG), matrix model by J. Franshon andI. Romane, ADL/LC model of strategic management by Arthur D. Little and some others,which rest upon and perfect the mentioned approaches, is given. The authors methodologicalapproach on the basis of the ADL/LC model of strategic management by ArthurD. Little is offered; it improves the basic approach relating to the analysis of prerequisitesfor diversification of economic activity and change of the competitive environment of thecorporation, determination of the channels of translation of strategic financial goals to operatinglevel of management, analysis of the impact of macroeconomic indicators on targetfinancial performance. Within the framework of the model of strategic management byArthur D. Little the author offers the tools of strategic and operating target setting as necessaryimprovement, in particular: target performance indicators of financial managementfor telecommunication corporations in the Russian Federation in linkage to the forms ofpublic quarterly financial statements. Apart from introduction of the additional requirementsto the tools of formation of a finance strategy, approbation of the offered target performanceindicators of financial management at strategic and tactical level by the exampleof the analysis of the dynamics of the financial reporting indicators of Megafon PublicCompany for the period of 2014-2015 was carried out. The interpretation of the obtainedcoefficients, characterizing quality of financial management of Megafon Public Companywithin the offered financial strategy, is given.



14.
MAIN PROBLEMS OF THE SYSTEM OF STATE PENSION INSURANCE IN THE RUSSIAN FEDERATION AND DIRECTIONS FOR ITS IMPROVEMENT

N.L. Danilova1, E.V. Kuvshinova2
1Russian University of Cooperation, Gorky ave., 24, Cheboksary, Chuvash Republic, 428025
2Russian Academy of National Economyand Public Administration under the President of the Russian, Urukova str., 8, Cheboksary, Chuvash Republic, 428015
Keywords: пенсионное страхование, пенсионная реформа, pension insurance, pension reform

Abstract >>
The article considers problems of pension insurance system in the Russian Federationat the present stage of its development. The relevance of the topic due to the fact that thecurrent pension system in modern conditions of transformation of the Russian economyin need of reform. The importance and necessity of improving the efficiency of the currentdistribution and the cumulative pension insurance system caused by significant economicchallenges that prevailed in the country as a result of the crisis manifestations in theeconomy and also the lack of ability of basic institutions pension insurance and pensionsystems to ensure their long-term stability and sustainability, and to guarantee pensioners adecent standard of living. About the crisis state of system of pension insurance and securityalso points to the urgent development of a Strategy for long-term development of thepension system of the Russian Federation, the approved Order of the Government of theRussian Federation of 25 December 2012 № 2524-R, which began a new stage of reformingthe pension system, which was established benchmarks for improving the standard of livingof pensioners - the 40 % replacement rate by pension of the lost earnings and achieve aratio level of pensions at least 2-2.5 from the established subsistence level. In addition,2015 the new Federal pension laws, which laid the institutional framework of the newpension reform.



15.
THE DEVELOPMENT OF THE FOOD INDUSTRY AS A CONDITION FOR IMPROVING RUSSIA’S NATIONAL SECURITY

V.V. Glinskiy, L.K. Serga, N.V. Samotoy, E.Yu. Simonova
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: пищевая и перерабатывающая промышленность, производственная функция, портфельный анализ, матрицы, продовольственная безопасность, Российская Федерация, food and processing industries, production function, portfolio analysis, matrixes, food security, Russian Federation

Abstract >>
Food security is an essential condition for sustainable development of the country, its national security, especially in the context of the global crisis and the turbulence of the world economy. Therefore, the development of food industry is an important task of the government. The special significance of the food security aspect is determined by such factors as availability, economic accessibility and ecological safety of food. The authors carried out a study of the Russian food industry and defined the prospects of its further development in the context of the import substitution strategy. The article presents the food industry growth model. It is based on a modified Cobb-Douglas production function and it involves an innovation factor. Typology of Russian regions in terms of development of the food industry was obtained on the basis of adapted portfolio analysis matrices. The databases of the Federal State Statistics Service of the Russian Federation and the data-line monitoring of the economic situation in Russia were the basis of the study.



16.
ESTABLISHED LEVEL OF NOMINAL WAGE OF STAFF OF SMALL AND MEDIUM-SIZE ENTERPRISES

I.S. Pinkovetskaya
Ulyanovsk State University, Leo Tolstoy str., 42, Ulyanovsk, Ulyanovsk region, 432000
Keywords: индивидуальные малые предприятия, микропредприятия, средние предприятия, заработная плата, субъекты страны, виды экономической деятельности, individual small enterprises, microenterprises, medium-size enterprises, wage, constituent entities of the country, types of economic activity

Abstract >>
The goal of research is the analysis of the current established regularities, typical of wage of staff of small and medium-sized enterprises, relating to three dimensional categories, focused on 14 types of economic activity and located in different regions of Russia. Preliminary results of the complete enumeration of activity of small and medium-size business for 2015 were used as initial data. The research was based on comparison of the indicators in business sector and full circle of enterprises and organizations, as well as comparison of wage level in total of small and medium-size enterprises in each constituent entity of the country with the levels of the cost of living.



17.
ANALYSIS OF FOOD CONSUMPTION IN THE CONTEXT OF FOOD SECURITY

T.G. Khramtsova1, O.O. Khramtsova2
1Novosibirsk State Pedagogical University, Vilyuyskaya str., 28, Novosibirsk, Novosibirsk Region, 630126
2Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: продовольственная безопасность, экономическая доступность продовольствия, региональная дифференциация, потребление продуктов питания, рациональные нормы потребления, food security, economic availability of food, regional differentiation, food consumption, efficient consumption standards

Abstract >>
The article presents an analysis of basic foodstuffs consumption by the population of Russia for the purpose of economic and physical availability of food. The article reveals the main tendencies to the change of consumption volume and structure, estimates the degree of achievement of efficient consumption standards. The article evaluates the basic foodstuffs consumption by the population of Siberian Federal District and analyses the regional variability of consumption indices. It enables to reveal the certain problems relating to provision of food availability for the population.



18.
INFORMATIONAL AND TECHNOLOGICAL PHASE OF THE DEVELOPMENT OF ECONOMY AS A FACTOR OF COMPETITIVE GROWTH OF RUSSIAN INTEGRATED COMPANIES

N.V. Gorodnova, D.S. Voronov, A.A. Emelyanov
UMMC Technical University, Uspensky Ave., 3, Verkhnyaya Pyshma, Sverdlovsk Region, 624091
Keywords: информация, эффективность, управление, государственно-частное партнерство, information, efficiency, management, public and private partnership

Abstract >>
Today one of the main factors of effective functioning of economic agents, including those integrated with the state, proves to be innovative ideas and information, which are formed in the field of social and informational interaction. The parties of the interrelations in the field of information technologies are both legal and physical entities, as well as state authorities and public and private partnerships. The article is devoted to formation of the conditions of competitive growth of Russian integrated companies via transition of the latter to informational and technological phase of development.



19.
DIAGNOSTICS OF LEVEL OF USE OF INNOVATION AND RESOURCE POTENTIAL AND INTERREGIONAL DIFFERENCES IN FEDERAL DISTRICTS OF THE RUSSIAN FEDERATION

M.A. Gundorova, Z.V. Mishchenko, D.Yu. Fraymovich
Vladimir State University named after Alexander Grigorievich and Nikolai Grigorievich Stoletovs, Gorkiy str., 87, Vladimir, 600000, Vladimir Region
Keywords: территории, инновационно-ресурсный потенциал, показатели развития, межрегиональные различия, взаимосвязь факторов, territories, innovation and resource potential, indicators of development, interregional differences, interrelation of factors

Abstract >>
The article offers the authors approach to diagnostics of the level of use of innovation and resource potential of Russian territories. Ongoing, average and dynamic results of the functioning of the regions and federal districts are processed on the basis of the official statistics data. The evaluation of the spread in values of main regional indicators for a long period of time is made. The interrelation of the specific economic and infrastructural factors is justified. Key directions of the development of the depressive territories are defined.



20.
EDUCATIONAL INSTITUTIONS: PROBLEMS IN THE STUDY OF TRUST

O.A. Donskikh1, Yu.S. Zahir2, N.L. Mikidenko3
1Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
2AO «Academy «Education», 3th passage Maryina Grove, 41, Moscow, 127521
3Siberian State University of Telecommunications and Informatics, Gurievskaya str., 51, Novosibirsk, Novosibirsk Region, 630102
Keywords: доверие, институциональное доверие, образовательные институты, школа как образовательный институт, trust, institutional trust, educational institutions, school as an educational institution

Abstract >>
The authors investigate the questions of the credibility of educational institutions, trying to determine the specificity of interactions inside these institutions. The problem is raised of using the category of confidence in order to assess the quality of interaction between major participants of interactions in educational environment. The authors focus on the problem of differentiation between trust in educational institutions (level of interpersonal trust is personalized, the level of impersonal trust, institutional trust level) and the problem of operationalization of the concept of trust. The authors present the results of original empirical research and on this basis demonstrate the situation with trust at school as an educational institution, analyze the factors affecting the credibility of school from the parents’ side.



21.
ORGANIZATION OF APPLIED STUDYAS AN ELEMENT OF PRACTICE-ORIENTED TRAINING OF STUDENTS-STATISTICIANS

E.S. Shmarikhina
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: выборочное обследование, компетенции, обучающиеся, прикладное исследование, учебный план, федеральный государственный образовательный стандарт, sampling observation, competences, students, applied study, curriculum, federal state educational standard

Abstract >>
The article reveals the need for teaching of the subjects, presuming organization and carrying out applied study concerning a specific subject, caused by the transformations in higher school with regard to implementation of the provisions of the Bologna Declaration, aimed at improvement of the quality of education. The place of the «Methodology of applied studies in business statistics» and «Methodology of applied statistical studies» in the curriculum of the bachelor degree program regarding 38.03.01 Economy («Business statistics and analytics» and «Statistics» profiles) is considered. The offered subject and organization procedure for applied studies within the teaching process, relying on experience in their conduction at NSUEM, are presented.



22.
ANALYSIS OF PROBLEMS AND RISKS OF THE PROCESS OF CONSOLIDATION AND STRENTHENING OF MODERN PRINT MEDIA

A.V. Khmelev
Siberian State University of Telecommunications and Informatics, Gurievskaya str., 51, Novosibirsk, Novosibirsk Region, 630102
Keywords: усиления, сегменты, рынок, каннибализм, имидж, strengthening, segments, market, cannibalism, image

Abstract >>
The article studies the matters regarding the risks, which may arise in the process of strengthening of a company according to the method of creation of the second publication or acquisition of the existing media. The theory of «cannibalism» by Jean-Jacques Lambin in relation to media is reviewed; the theoretical analysis of the possible scenarios of the theory development is carried out as well. Besides, the possibility of assimilation of the image of the acquired publication, as well as strengthening or altering own image, is analyzed.



23.
BEHAVIORAL APPROACHED TO ANALYSYS OF THE STATE OF COMPETITION AT GOODS MARKETS

S.N. Chirikhin1, L.I. Sysoyeva2
1Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
2Siberian institute of management, Str. Nizhegorodskaya, 6, Novosibirsk, Novosibirsk reg., 630102
Keywords: конкуренция, показатели состояния конкуренции, экономическая концентрация, рынок жилищных услуг, рынок услуг доступа к сети Интернет, competition, indicators of state of competition, economic concentration, housing services market, Internet access services market

Abstract >>
A critical analysis of the existing approaches to analysis of the state of competition on the basis of determination of the level of economic concentration is carried out. The authors approach of the basis of the analysis of market participants behavior, based on evaluation of activity of buyers in change of sellers when making purchases is justified and offered; its advantages in comparison with the accepted approaches are registered. Approbation of the approach by the example of the evaluation of the state of competition at the housing services Internet access services markets in Novosibirsk is carried out.



24.
IMPACT OF AIRBNB SERVICE ON HOTEL SECTORIN ST. PETERSBURG

A.E. Podgayskaya
National Research University Higher School of Economics, Kantemirovskaya str., house 3, building 1, lit. A, St. Petersburg, 194100
Keywords: Airbnb, гостиничный сектор, отели, загруженность отелей, совместное потребление, двусторонние платформы, Airbnb, hotel sector, hotels, occupancy of hotels, collective use, two-sided platforms

Abstract >>
The article considers the impact of Airbnb platform on the hotel sector in St. Petersburg in general, as well as in certain districts of the city. Proceeding from the target audience of Airbnb hypotheses are made as to how the service may impact occupancy of the hotels. The results of the study prove the hypotheses of various impact in central and bedroom districts of the city, uneven impact on the rooms of different comfort category; dependences on the number of accommodation services, presented at the service, their proximity to the hotel and prices are revealed as well. The model also includes the factors, not directly related to Airbnb: proximity of the hotel to metro, hotel room capacity, price of accommodation and rating at Booking.com. The article explains possible reasons of the obtained results.