IMPACT OF AIRBNB SERVICE ON HOTEL SECTORIN ST. PETERSBURG
A.E. Podgayskaya
National Research University Higher School of Economics, Kantemirovskaya str., house 3, building 1, lit. A, St. Petersburg, 194100
Keywords: Airbnb, гостиничный сектор, отели, загруженность отелей, совместное потребление, двусторонние платформы, Airbnb, hotel sector, hotels, occupancy of hotels, collective use, two-sided platforms
Abstract
The article considers the impact of Airbnb platform on the hotel sector in St. Petersburg in general, as well as in certain districts of the city. Proceeding from the target audience of Airbnb hypotheses are made as to how the service may impact occupancy of the hotels. The results of the study prove the hypotheses of various impact in central and bedroom districts of the city, uneven impact on the rooms of different comfort category; dependences on the number of accommodation services, presented at the service, their proximity to the hotel and prices are revealed as well. The model also includes the factors, not directly related to Airbnb: proximity of the hotel to metro, hotel room capacity, price of accommodation and rating at Booking.com. The article explains possible reasons of the obtained results.
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