ANALYSIS OF RUSSIAN SEGMENT OF THE WEB DEVELOPMENT MARKET OPERATING ONLINE ON UPWORK
P.A. Sapozhnikov, S.N. Lyubyashenko
Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
Keywords: market structure, web development services, monopolistic competition, market analysis, platform
Abstract
The Russian segment of the web services market in the online environment, on the platform of the Upwork freelance exchange, is considered, its key characteristics, the composition of participants, development trends are highlighted, and the market structure is identified. It is found that despite the low barriers to entry, the web development market is very stable, since the composition of entrenched firms that have been operating for more than six years remains. The pricing policy of most Russian companies indicates that they work in the middle price segment and have low budgets, which is due to the specifics of the foreign market and high competition.
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