Home – Home – Jornals – Scientific journal “Vestnik NSUEM” 2020 number 4

The paper presents the results of an analysis of the impact of trust between participants in the fashion supply chain on consumer risks. The purpose of the research is to develop a conceptual model of the system of interaction between participants in the supply chain of fashion products using blockchain technology to ensure technically expressed trust. Blockchain technology is promising for use in the economy and business, which is confirmed by existing research. However, there is currently insufficient research on the use of blockchain technology as a method of ensuring trust in the interaction systems of supply chain participants in the fashion industry, which in practice leads to the use of an empirical approach and leads to the implementation of inefficient solutions. In this work, the authors expand the methodological tools for creating systems for interaction between participants in the supply chain of fashionable goods using blockchain technology to ensure technically expressed trust. The results of the work are a conceptual model of such a system and a scenario for using blockchain technology to ensure technically expressed trust.