SOCIAL ASPECT OF CONDITION ASSESSMENT CONSUMER MARKET
T.G. Khramtsova1, O.O. Khramtsova2, A.A. Kazarina3
1Novosibirsk State Pedagogical University, Novosibirsk, Russian Federation
2Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
3Saint-Petersburg University of State Fire Service of EMERCOM of Russia, Saint-Petersburg, Russian Federation
Keywords: потребительский рынок, среднедушевые денежные доходы населения, реальные доходы населения, динамика оборота розничной торговли, оборот розничной торговли на душу населения, территориальная дифференциация душевого оборота, уровень развития потребительского рынка, consumer market, per capita monetary income of the population, real income of the population, dynamics of retail trade turnover, retail trade turnover per capita, territorial differentiation of per capita turnover, level of development of the consumer market
Abstract
The article presents the methodological provisions of the research of consumer market state in the context of the assessment of living standards of the population. The assessment of unlocking the consumer market potential is given in terms of three segments: food market, non-food market and paid services market. The article reveals the features of the development of retail turnover viewed as the key indicator of consumer market that characterizes its social and economic effects. Its regional differentiation is assessed in terms of the territories of the Siberian Federal District. The methods of integrated assessment of the level of the consumer market development are offered; the results of implementation of the methods are presented.
|
