THE ROLE OF THE MEDIA IN PROCESS OF FORMATION OF MORAL AND SPIRITUAL FOUNDATIONS OF PERSONALITY
L.N. Belonozhko
Tyumen Industrial University, Str. Volodarskogo, 38, Tyumen, 625000, Russia
Keywords: средства массовой информации, нравственные установки личности, социализация, молодежь, трансляция духовных ценностей, mass media, moral installation of personality, socialization, youth, broadcasting of spiritual values
Abstract
The article presents the results of original research of modern media as a system of institutions of generating and direction of information flow on their subordinate communication channels. One of their functions is the preparation and formation of public opinion, which one way or another is the basis for the spiritual and moral principles of each particular person and society as a whole. This allowed the author not only to identify the main problems of the influence of mass media on the formation of moral and spiritual young generation of values, but also to offer media reframing of their goals as one of the restructuring methods, which is aimed at changing the perception from funds youth media broadcast information and their settings. Reframing also suggests the formation of mechanisms, which can help overcome the spiritual degradation of the society and provide a set of values offset to the spiritual revival of the modern Russian society.
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