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Scientific journal Vestnik NSUEM

2014 year, number 2

APPLICATION THE CONCEPT OF MARKETING STRATEGY IN FORMATION TOURISM AND RECREATIONAL CLUSTERS OF THE NOVOSIBIRSK REGION

Yu.O. Vladykina
Novosibirsk State Technical University, Karl Marx ave., 20, Novosibirsk, Novosibirsk Region, 630073
Keywords: , assessment of tourist potential, spatial planning, tourism clusters, marketing approach, tourist destination

Abstract

In the article features of formation estimates and prospects of tourist clusters in the Novosibirsk region. The directions of the marketing approach for strategic planning tourist zones, based on the identified features of the consumer market.