THE SOFT POWER STRATEGY IN THE DISCURSIVE COMPLEX OF THE SCO MEMBER-STATES
O. F. Rusakova, V. M. Rusakov
Ekaterinburg
Keywords: soft power, SCO, international relations, discourse, discourse-analysis, Chinese national model of soft power
Abstract
The article considers the main interpretations and strategies of soft power in the contemporary international relations in the framework of SCO. According to the suggested hypothesis, the soft power discourse is an important instrument of political influence. On the basis of discourse-analysis of the SCO documents, there are revealed the main ideas of the SCO soft power strategy. According to the authors, the structural components of the soft power are: economic attractiveness, human capital of the country, cultural capital, diplomatic, political and media resources. The greatest attention is paid to the Chinese national model of soft power.
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