SOCIAL STEREOTYPES IN THE SPACE OF A MODERN MEGALOPOLIS ON THE EXAMPLE OF NOVOSIBIRSK
Diana E. Bataeva, Polina A. Novoselova, Galina B. Parshukova
Novosibirsk State University of Architecture, Design and Arts named after A.D. Kryachkov, Novosibirsk, Russian Federation
Keywords: social stereotype, city, metropolis, Novosibirsk, urban environment, social portrait of the city
Abstract
Economic factors often play a decisive role in the design of the urban environment, and the sociological features of human perception of the urban environment and its individual objects remain unaccounted for. The article examines the social stereotypes existing in the space of a modern megalopolis city on the example of Novosibirsk, and also provides recommendations on reducing the negative impact of social stereotypes in urban space. The results of the study can be used to adjust the image of the city, as well as to develop a number of urban planning programs and strategies.
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