Management Through Manipulation (about Nobel Prize on Economics 2017)
Yu.P. Voronov
Institute of Economics and Industrial Engineering SB RAS
Keywords: Нобелевская премия по экономике, поведенческая экономика, теория подталкивания, приложения экономической теории, экспериментальная экономика, ограниченная рациональность, Nobel prize, behavioral economics, nudge theory, economic theory applications, experimental economics, restricted rationality
Abstract
The direction in the field of behavioral economics, so called nudge theory is described. Chicago professor Richard Thaler had been awarded Nobel prize on economics 2017 for it. The article provides examples of nudge theory practical applications. Author indicates that this theory develops restricted rationality conception, experimental and non-price economics.
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