THE MARKET OF FURTHER TRAINING IN OMSK AND OMSK REGION FROM THE SIDE OF THE CONCEPTION "MIX MARKETING"
A. M. Smorkalova1, N. Ia. Garafutdinova2
1Omsk State Pedagogical University, Omsk, Russian Federation
2The Centre of Lifelong Professional Learning OSPU, Omsk, Russian Federation
Keywords: Дополнительное профессиональное образование, сегмент рынка, концепция "маркетинг-микс", lifelong learning, the segment of market, conception "mix marketing"
Abstract
This article analyzes the situation on further training market in Omsk and Omsk region and evaluates this market in order to reduce ambiguity and risks when the further training institutions solve tactical and strategic tasks. The analysis focuses on the application of marketing tools in the development of further training.
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