MARKETING APPROACH IN FURTHER TRAINING AS A FACTOR OF AGRIBUSINESS STAFF EFFICIENCY
V. N. Chizhov, N. A. Ryzhkova
Altai Institute of Agribusiness Staff Further Training, Barnaul, Russian Federation
Keywords: маркетинговая деятельность, система индивидуального сопровождения, квалификация, эффективность деятельности кадров АПК, marketing, individual support, qualification, efficiency of agribusiness staff
Abstract
The article explores the role of agricultural staff in the aspect of import substitution. The article mentions strict requirements to the chiefs and personnel employed in agribusiness. These requirements assume agribusiness specialists’ high qualification and a special type of mind. There is a relation between production efficiency and personnel qualification, which depends on lifelong learning. The publication describes briefly elements of marketing approach, which are applied in development of individual support.
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