LOCATION INTELLIGENCE
Gerhardt Eduard
Coburg University of Applied Sciences, Friedrich-Streib-Strasse 2, 96450, Coburg, Germany
Keywords: Business Intelligence, Location Intelligence, геоинформационные системы, оперативные данные, стратегические данные, Business Intelligence, Location Intelligence, GIS systems, operational data, strategic data
Subsection: INFORMATION SYSTEMS AND DATA BASES
Abstract
Business Intelligence describes an efficient use of a company available data for decision making. This data is added to an existing information system, so that new ways of solving the existing problems would be extracted from it. Based on this knowledge, company management can make the right decision keeping the received data in mind, and give the appropriate instructions. Although the geographical location plays a crucial role in assessing the possible actions of the company, in the past the geographical component was neglected. Location Intelligence, a relatively young discipline, offers an integrated supplement for BI-Reporting and helps to analyze and visualize the data with reference to geographical location. It is necessary to understand the difference between the Location Intelligence and GIS systems, which are already quite intensively used by companies.
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