APPLICATION THE CONCEPT OF MARKETING STRATEGY IN FORMATION TOURISM AND RECREATIONAL CLUSTERS OF THE NOVOSIBIRSK REGION
Yu.O. Vladykina
Novosibirsk State Technical University, Karl Marx ave., 20, Novosibirsk, Novosibirsk Region, 630073
Keywords: маркетинговый подход, assessment of tourist potential, spatial planning, tourism clusters, marketing approach, tourist destination
Abstract
In the article features of formation estimates and prospects of tourist clusters in the Novosibirsk region. The directions of the marketing approach for strategic planning tourist zones, based on the identified features of the consumer market.
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