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Scientific journal “Vestnik NSUEM”

2014 year, number 2

ESTIMATION OF DIFFERENCES IN ECONOMIC BEHAVIOR STRATEGIES SUBJECT TO LEVEL OF SUBJECTIVE ECONOMIC WELL-BEING

S.G. Plotnikov1, A.V. Shperlin’2
1Siberian Institute of Administration Russian Presidential Academy of National Economy and Public Administration, Nizhegorodskaya str., 6, Novosibirsk, Novosibirsk Region, 630102
2Siberian Independent Institute, North str., 23/1, Novosibirsk, Novosibirsk Region, 630082
Keywords: subjective economic well-being, economic behavior strategies, economic activity

Abstract

The article presents findings of the investigation dedicated to analysis of impact of subjective economic well-being on directivity of economic behavior of personality. It is found that economic behavior strategies as well as valuation and motivational characteristics of professional activity of personality vary subject to level of subjective economic well-being. Rise in level of subjective economic well-being is accompanied by increase of directivity towards selection of more effective and constructive economic behavior strategies.