COMMUNICATION PROBLEMS AS A REFLECTION OF SOCIAL RELATIONS IN THE NEW REALITIES
L. P. Zagorulko
Novosibirsk
Keywords: communication, subjectivity, consumer, globalization, language
Subsection: Part III. INFORMATIONAL ENVIRONMENT, COMMUNICATIONS AND THE PROFESSIONAL DISTANCE EDUCATION
Abstract
The article discusses the communication problems within «the current model of the world». In the context of globalization the majority of the institutions of the State are controlled by markets. The subject-ness, preferred by the market, is the «consumer». It is precisely the subject-ness that determines the human activities. The subject-ness of the «consumer» has a fundamental impact on the ability and practice of communication depending on the variability of social forms.
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