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Scientific journal “Vestnik NSUEM”

2020 year, number 3

UNKNOWN PROPERTIES OF ENTERPRISES REVENUE

V.V. Belykh
Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
Keywords: планирование, стохастический процесс, темп роста, сезонность, логнормальное распределение, стационарность, статистическая независимость, корреляционные связи, planning, stochastic process, growth rate, seasonality, lognormal distribution, stationarity, statistical independence, correlation relationships

Abstract

Despite the large amount of research devoted to economic uncertainty, enterprises are still held hostage by unforeseen circumstances. This is facilitated by management focused on forecasting average revenue values, while the most serious consequences are caused by random fluctuations in sales. The focus of this study is a mathematical model of revenue under conditions of uncertainty in demand, which can be used to develop planning methods based on separation, deterministic and random components of sales.