Home – Home – Jornals – Professional Education in the Modern World 2020 number 2

Modernity is the time and place of the emergence of the postindustrial type of urban society. This type differs in many respects from the urban formations of communities in the agrarian and industrial stages of social development and interacts with them in different ways: there are many different ways of interaction-different processes and different results within the dialectically connected phenomenon of urbanization. New urban media - an important tool for the search and approval of new meanings of life and development of the city and its inhabitants. New city media are actively involved in the processes of training and rebranding urban and adjacent to them - regional - territories. Urban media construct and reconstruct the " city text" in its multiple manifestations. The purpose of the development of modern urban media and the real resource of their survival is the development of trust of the media and citizens. They need directional work in the field of moral and ethical meanings within journalism and between journalists and citizens. Many new urban media continue the line of “old” media for destruction. The process of counteracting littering and misinformation in the media is very important not only to solve the crisis existing in modern relations, culture and education, but also to prevent the impending catastrophe of culture, art, science, professional activity and education. consciousness and human life in the near future.