ASSESSMENT OF THE IMPACT OF HARMONY (DISHARMONY) OF INTERESTS WITH KEY STAKEHOLDERS ON THE MAIN INDICATORS OF THE FUNCTIONING OF THE ENTERPRISE
M.P. Kalinichenko
Donetsk National University, Donetsk, Russia
Keywords: гармония интересов, группы заинтересованных сторон, маркетинг менеджмент, предприятие, энтропия, harmony of interests, stakeholder groups, marketing management, enterprise entropy
Abstract
A distinctive feature of the practice of market-oriented management (marketing management) and management of the sustainable development of modern enterprises is a significant lag behind basic scientific research. The level of harmony of interests between the subject of marketing management (the top management of P.J.S.C. «TAGMET») and its key stakeholders has been established. An integrated assessment of the sustainable development of a metallurgical enterprise was carried out on the basis of an improved methodology. The high closeness of the relationship between the level of harmony of interests of the subject of marketing management and its stakeholders, on the one hand, and the actual level of sustainability of P.J.S.C. «TAGMET», on the other, is established.
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