PROBLEMS OF MODERN TRANSFORMATIONS OF THE SUBJECT OF KNOWLEDGE AND THE PROCESS OF COGNITION
V. A. Koshel1, A. P. Segal2
1Plekhanov Russian University of Economics, Moscow, Russian Federation
2Lomonosov Moscow State University, Moscow, Russian Federation
Keywords: коммуникации, коммуникативные технологии, В«клиповое мышлениеВ», обыденное сознание, поколение В«YВ», целеполагание, субъектность, communication, communication technologies, “clipped thinking”, ordinary consciousness, generation Y, goal setting, subjectivity
Abstract
The paper states that personal worldview, personal thinking mechanisms, specific ways of cognition and personal communications are changed due to the modern era of total informatization. The dynamics of these processes was impossible in the previous history, but today it leads to great contradictions that contribute to both progress and degradation of humanity. The purpose of this article is to identify the socio-historical causality and direction of these trends from the point of view of opportunities and risks of human formation as a subject of modern social processes, in particular, and of the historical process as a whole. The article focuses on the problem of understanding the emerging opportunities for the development of a new subjectivity.
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