New Trends in the Development of Strategic Management Theory and Methods
S.A. KUZNETSOVA, V.D. MARKOVA
Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences, Ac. Lavrentiev av., 17, Novosibirsk, 630090, Russia
Keywords: strategic management, external environment, customer value, core competencies, business ecosystem
Abstract
The article deals with trends in the development of strategic management theory as follows: a transfer from analysis of the industry to analysis of business ecosystems, strategic business networks as the most important mechanism to increase companies' competitiveness in knowledge economy, a growing role of innovative entrepreneurship when competitive advantages are temporary and under dynamic external environment, and a greater attention to the values factor as the core element of a corporate strategy. Having summarized these trends, we propose an approach to strategy formulation focused on achieving a balance between creating values for customers and maximizing values (profit) for the company. The importance of balanced efforts aimed at creating values for key stakeholders is shown in the cases of Russian companies.
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