MANAGEMENT OF ECONOMIC PATTERNS IN REGIONS: ESTIMATION OF TERRITORY APPEAL
V.E. Zaykovsky1, L.E. Nikiforova2, A.V. Novikov2
1National Research Tomsk Polytechnic University, Sq. Lenin 30, Tomsk, Tomsk region, Russia
2Novosibirsk State University of Economics and Management, Kamensky st., 56, Novosibirsk, Novosibirsk Region, 630099, Russia
Keywords: стратегия, территориальная экспансия, инвестиционная привлекательность региона, стратегическая зона хозяйствования, оценка привлекательности территории, strategy, territorial expansion, investment appeal of territory, strategic zone of economic management, estimation of territory appeal
Abstract
The paper suggests the methodological approach to estimation of new territories appeal on the basis of analysis of factors of macro environment and competitive landscape for project stage (entry into new market) and operating activity stage for Russian companies struggling with growth in the developed territorial market. At that, dynamics of shift in demand in the territorial market, direction and intensity of change of return on assets and product (service) profitability, level of investment appeal of the territory (region), level of social development of the territory and its image, level of instability of external environment in the territory under development are used. Critical analysis of existing methods of estimation of the territory appeal as one of the key indicators used in strategic decision making at a national market level is carried out. Results of approbation of the suggested method in the system of strategic management of «Gazprom Transgaz Tomsk» LLC, in particular with regard to such option of territorial expansion as the Sakha (Yakutia) Republic, Irkutsk Region, Republic of Buryatia, are presented. Government statistics data, data of department statistics, results of authors expert research are used as a data base.
|
