INNOVATIONS IN CONGRESS AND EXHIBITION ACTIVITIES: NEW APPROACHES AND TECHNOLOGIES
Dmitry A. Karpov
Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation
Keywords: congress and exhibition activity, innovations, virtual and hybrid exhibitions, immersive technologies, contactless solutions
Abstract
The article presents the characterization of new approaches and technologies in congress and exhibition activities. As a result of the conducted research of a number of scientific sources, the author’s approach to the systematization of innovations in congress and exhibition activities is presented, which provides their division into four main groups: technological, communication, sustainable, organizational innovations. Characteristics and possibilities of the most relevant innovations from the point of view of increasing the efficiency of congress and exhibition activities are presented. The methodology for successful realization of new approaches and technologies in congress and exhibition activity in Russia is offered.
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