REGIONAL CULTURE DEVELOPMENT AS A COMPETITIVE ADVANTAGE FACTOR IN THE BATTLE FOR HUMAN CAPITAL
V.D. Dobrovlyanin, E.A. Antineskul
Perm State National Research University, Perm, Russia
Keywords: Culture, regional competitive advantage, cultural indicators, population outflow, human capital
Abstract
This article examines the role of culture as a key factor and resource in promoting regional competitiveness, focusing on Perm Krai. It discusses various approaches used to evaluate regional competitiveness and highlights examples of other countries where culture was instrumental in attracting human capital. The study aims to determine the impact of the cultural factor on the human capital development of Perm Krai by conducting interviews with experts and surveying local students. Moreover, we also analyze statistical data reflecting the cultural development trends in Perm Krai between 2005 and 2020, including the “Perm - Capital of Culture" project from 2008 to 2012. The research findings suggest that culture could be a critical driver of regional development in the competition for human capital. Finally, we evaluate the cultural situation in Perm Krai and identify the main factors contributing to the region’s competitive advantage and prospects for its development.
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