CREATING A PRODUCT FOR THE MARKET OF EDUCATIONAL SERVICES
Yu. A. Shcheglov1,2, I. A. Soboleva1
1Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
2Novosibirsk State University, Novosibirsk, Russian Federation
Keywords: training course, product vision, target market, training course consumer profile, consumer preferences, analogues
Abstract
The article deals with the creation of new products in the field of educational services. The focus is on the main issues that must be resolved before the decision to produce an educational product is made. The model of developing a market value is considered in detail, on the basis of which the tasks of prototyping a product, implementing a market sample and developing a marketing program to promote a product in the target market are solved. Mastering the competencies of building a value proposition for an educational product in the format of a training course or other educational resource opens the way to the correct solution of a large and complex task of organizing an educational business in various fields of knowledge.
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