ASSESSING THE DIGITAL SERVICES MARKET MATURITY: A RANKING APPROACH
N.V. Usova
Ural Institute of Management - Branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Ekaterinburg, Russian Federation
Keywords: market maturity, digital services, regional market, digital retail services, rating approach
Abstract
The formation and development of the digital services market is a key area of the digital transformation of the national economy. The purpose of the given research is to assess the maturity of the digital services market and to propose measures for its further development. A retrospective analysis through the assessment based on the totality of economic indicators of the digital services market and on the innovative level of a federal district in the context of national indicators makes it possible to identify the level of the regional digital services market development and to outline the priority directions for its further development.
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