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Humanitarian sciences in Siberia

2020 year, number

REGIONAL POLICY AS A FACTOR OF TOURISM DEVELOPMENT IN URAL, 1990s-2010s: EXPERIENCE, PROBLEMS, PROSPECTS

M.V. BEKLENISHCHEVA
Ural Federal University named after the First President of Russia B.N. Yeltsin, 19 Mira Str., Yekaterinburg, 620002, Russian Federation
Keywords: развитие туризма, Свердловская область, В«Самоцветное кольцо УралаВ», туристский кластер, Большой Урал, иностранные туристы, деловой туризм, tourism development, Sverdlovsk Region, Urals precious ring, tourist cluster, Great Ural, foreign tourists, business tourism

Abstract

In the context of formation of the postindustrial society, the issues of creation of tourist infrastructure and entertainment cluster attractive for tourism have become urgent. A.B. Movlaev, I.S., Kabirov, Y.S. Putrik et al. devoted their works to the problems of regional tourism development. In general, the topic, especially its regional aspect, is still waiting for its researchers. The article is intended to reflect the specifics of evolution of the regional policy on domestic and inbound tourism development focusing on the processes of regional legal framework formation and emerging problems. The key point is the regional tourism law of 1999. Over the past 20 years, four ministries have served as the executive body of the regional government in the field of tourism. Currently, the Ministry of Investment and Development of Sverdlovsk Region has the responsibility of these issues. At the Millennia turn, the volume of inbound tourism to Sverdlovsk Region was comparable to these parameters in the mid-80s of the XX century. In the early XXI century Sverdlovsk Region declared itself as a tourist center, however, the main flow of tourists in the region, including foreign ones, is still made up of visitors to business events at the federal level. In 2004, Sverdlovsk Regional government established the Council for Developing Tourism Activities, since 2007 the state targeted programs to develop tourism in the region have been adopted. Since 2011, federal budget funds have been allocated to finance the tourism activities, Sverdlovsk Region Tourism Development Center was opened. In 2018, the Strategy for the Development of Domestic and Inbound Tourism in Sverdlovsk Region up to 2035 was approved. At present, the necessary regulatory and legal framework in the tourism sphere in Sverdlovsk Region has been developed, however, a number of strategic planning documents must be adjusted with participation of representatives of the scientific and public community.