Platform Models of Business: Approaches to Creating
V. D. Markova
Institute of Economics and Industrial Engineering SB RAS
Keywords: платформы, матрица формирования платформы, платформенное мышление, участники платформ, монетизация деятельности, platforms, platform formation matrix, platform thinking, platform participants, monetization of activities
Abstract
Platform models of business are considered to be an important element of digital economy. They deal with transformation and disruption of many industries, competition changes and growth factors of companies. Multi-agent platforms with several types of participants and complex cooperation are more complicated and more attractive for innovative development. They comprise a system of dissemination and consumption of platform products, supplementary product development, processes of joint creation of values and joint utilization of platform assets. The paper deals with methodological aspects of multi-agent platform creation. Most attention is paid to these three key elements: platform participants, their roles and cooperation; platform thinking; approaches to platform activity monetization. The author presents a platform formation matrix that includes main types of participants and aspects of platform cooperation.
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