Problems of Transformation of the Behavioral Model of Generation Z
E. S. Vasiutina1, L. V. Matraeva1, N. A. Korolkova2
1Russian State Social University
2LARIUM Consulting
Keywords: теория поколений, экономическая модель поведения, поколение Z, ценностные установки, трансформационные сдвиги, theory of generations, the economic model of behavior, generation Z, value settings, transformational shifts
Abstract
The article discusses features of formation and development of the modern generation from a point of view of theory of generations of Howe N. and Strauss W. The analysis is based on a large-scale sociological study conducted in 2016 by Sberbank of Russia that served to identify directions of transformational changes in the behavioral model as well as causes and consequences for development and effectiveness of government regulation in various sectors of economy. The authors evaluate key elements such as information processing, self-perception, value settings, frustrations, fears and expectations from the future generation Z, underlying problems that cannot be resolved in the current institutional environment of economic policy.
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