Typical Business Strategies of Players of the Financial Market Under Fintech Revolution
I. D. Kotliarov
National Research University Higher School of Economics, St. Petersburg
Keywords: финансовые технологии, финтех, краудфинансирование, финансовый рынок, Financial technologies, FinTech, crowd-finance, financial market
Abstract
The paper describes typical strategies that the players of the financial market implement in order to adapt themselves to the FinTech revolution. Sets of strategies are presented as two portfolio matrices based on the following criteria: degree of innovativeness of company’s activities, degree of innovativeness ofproduct, specialization. The latter criterion was introduced due to the fact that many non-financial companies enter financial market.A detailed description is given for each strategy. It is necessary to keep in mind that all strategies that were identified in the present paper are ideal ones. In reality financial market players can combine them. Examples of such combinations are given.
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