The Film Industry Today: Impulses and Barriers of Development
A. A. Shinakhov
Kabardino-Balkarian State university named after H. M. Berbekov
Keywords: киноиндустрия, кассовые сборы, кинотеатральная рента, денежные потоки, дистрибьютор, рыночная структура, кинопроект, Film industry, box office, cinema-theatrical rent, cash flows, distributor, market structure, motion picture project
Abstract
The article describes modern situation in the film industry of Russia, taking into account the main problems for it development. It touches upon the features ofmotion picture project realization considering their cash flows allocation schemes.Scientific works of domestic and foreign scientists in the field of film production and movie financing is the ground of the research. The consequences of a possible deal between the largest film companies Walt Disney and 20 Century Fox for Russiancinema have been studied. The analysis of the situation in the industry was carried out by using the dynamics of the box office and market concentration, as well as the ranking method. In order to support domestic film production, the following steps were proposed: quoting of foreign distributors share in the market, maximizationof investment attractiveness based on the openness of information about the project using the proposed method, introduction of the cinema-theatrical rent’s limiting value for foreign distributors.
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