MODELLING OF ASSESSMENT OF MARKETING AND MARKETING ACTIVITY OF TRADE ENTERPRISE
V.S. Panchenko, M.A. Myznikova
Donetsk National University, Universitetskaya str., 24, Donetsk
Keywords: маркетингово-сбытовая деятельность, торговое предприятие, системно-динамическая модель, маркетинг, сбыт, моделирование, marketing and marketing activity, trade enterprise, system and dynamic model, marketing, sale, modeling
Abstract
In this article problems of marketing and marketing activity of trade enterprises in the territories subject economic, social and military blockade on the example of the Donetsk region are considered. In the course of work the list of indicators allowing to give an assessment to marketing and marketing activity of trade enterprise is created and also, the system and dynamic model of assessment of efficiency of marketing and marketing activity of the trade enterprise functioning in the territory of the Donetsk People’s Republic is created. Feature of this model is the universality and an opportunity to use at various enterprises working in the sphere of trade.
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