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Scientific journal “Vestnik NSUEM”

2017 year, number 4

THE PROFESSIONAL CULTURE IN THE PUBLISHING HOUSES OF TRANSLATED POPULAR SCIENTIFIC LITERATURE ON THE NATURAL SCIENCES

I.S. Sokolova
Moscow Polytechnic University, Bolshaya Semenovskaya St., 38, Moscow, 107023
Keywords: профессиональная культура, издательство, научно-популярная книга, переводная книга, книга по естествознанию, professional culture, publishing house, popular scientific book, translated book, book on the natural sciences

Abstract

The basic principles of functioning of professional culture of employees of the modern Russian publishing houses publishing translated popular scientific books on the natural sciences are considered: accounting of features of the natural sciences, ensuring scientific character, availability, connectivity and entertaining of statement, cooperation of various highly skilled staff of publishing house, understanding of a place and a role of the modern popular scientific translated book in the system of diverse forms of communication.