INVESTMENT IN HOSPITALITY AREA AS PREREQUISITE OF FUTURE SUCCESS OF THE REGIONS OF RUSSIA AS INTERNATIONAL TOURIST DESTINATIONS
A.A. Ponedelnik, N.V. Sokovnina, D.A. Ruban
Southern Federal University, Str. Bolshaya Sadovaya, 105/42, Rostov-on-Don, 344006, Russia
Keywords: въездной туризм, гостиницы, инвестиционная активность, основной капитал, региональная политика, inbound tourism, hotels, investment activity, main capital, regional policy
Abstract
The formation of the regions of Russia as international tourist destinations over the next 7-10 years meets the state interests, actualizing the analysis of the relevant prerequisites. A hypothesis, according to which a significant prerequisite for formation of the international tourist destination in a region is being created under sustainable growth of investment in hospitality area, is justified theoretically. The analysis of the statistical data on the amount of investment in basic capital of the hotels and restaurants in the regions of Russia during 2010-2015 (at 2010 values) made it possible to establish that this prerequisite is not enough in our country due to chaotic nature of investment and lack of the regions where the amount of investment would increase constantly. At that, the regions where investment is problematic and even catastrophic are revealed. The state policy regarding tourist and hospitality industry in the regions requires optimization so that the amount of investment will grow sustainably to provide high quality services for foreign tourists in prospect.
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