Value Orientation in the Concept
V.D. MARKOVA1,2, S.A. KUZNETSOVA1,2
1Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences, Ac. Lavrentiev av., 17, Novosibirsk, 630090, Russia
2Novosibirsk National Research State University, Pirogov st., 1, Novosibirsk, 630090, Russia
Keywords: высокотехнологичные компании, ценностное управление, стратегические альтернативы, создание ценности и извлечение ценности в компании, high-tech companies, value management, strategic alternatives, value creation and value extraction in a company
Abstract
The article suggests a methodical approach to corporate strategic decisions aimed at gap elimination in the processes of creating value for consumers and extracting value for company's stockholders. Within the framework of this approach, we design a strategic value creation/extraction matrix that classifies problematic situations typical for different stages of corporate development and determines adequate ways of value management. Approach verification is based on examining business operations of 40 high-tech companies in Novosibirsk.
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