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Scientific journal “Vestnik NSUEM”

2016 year, number 2


A.V. Shmakov
Novosibirsk State Technical University, Karl Marx Avenue, 20, Novosibirsk, Novosibirsk reg., 630073
Keywords: экономическое поведение, неоклассическая экономическая теория, институциональная экономика, поведенческая экономика, нейроэкономика, economic behavior, neoclassical economics, institutional economics, behavioral economics, neuroeconomics


The article is devoted to modern economic ideas (view) about human behavior. It contains an attempt of synthesis of neoclassical, institutional, behavioral and neuroeconomic theories achievements. The article proposes systematization of human behavior. It presents the neuroeconomic description of decision-making process. In addition, it gives a description of the factors that determine the decisions through the impact on the subjective estimation of the achieved result and the probability of achieving this result (personal, socio-cultural, cognitive, and situational).