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Scientific journal “Vestnik NSUEM”

2016 year, number 2

ATTITUDE OF STUDENTSHIP TO BUSINESS: ASSESSMENT, READINESS, FORECASTS

A.V. Inozemtseva
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: предпринимательство, молодежное предпринимательство, малый бизнес, студенческая молодежь, готовность к предпринимательству, проблемы развития предпринимательства, entrepreneurship, small business, youth entrepreneurship, students, readiness to start own business, problems of business development

Abstract

The article considers the attitude of students to development of business in Novosibirsk. The analysis of the empirical data, obtained during the sociological research conducted in 2014, is presented: the assessment of development of small business is given by students, the reasons, which are slowing down its development, are revealed. Readiness of students for business activity, the need for essential training in conducting small business is studied, the priority spheres for setting-up of own business and types of support necessary for students are also revealed. The special attention is paid to identification of the reasons of unwillingness of setting-up of own business and necessary measures for attraction of students to the development of small business in the city. Besides, the prospects of development of business in Novosibirsk according to students are considered. The results of research confirm the need of the solution of the issues of development of youth business, both at the level of the region, and the country in general.