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Scientific journal “Vestnik NSUEM”

2016 year, number 2


O.V. Fetisova, D.A. Gugueva
Southern Federal University, Str. Pushkinskaya, 160, Rostov-on-Don, Rostov region., 344006
Keywords: ценностные ориентации молодежи, виртуальный мир, пользователи интернета, ценности интернет-пользователей, социология молодежи, интернет-социология, systems of values of youth, virtual world, Internet users, values of Internet users, sociology of youth, Internet sociology


The article analyzes the value strategies of modern Russian youth in real and virtual society. It is revealed which systems of values of the Russian youth prevail in modern society. The analysis of the traditional values and their transformation in modern society is carried out. The analysis of the value paradigms of modern Internet users, comparison of the values prevailing in real and virtual societies are carried out. Besides, the article focuses on the transformational processes, happening in the Russian society. The main youth problems, currently important in domestic modern sociology of youth are considered. The conclusion about transformation of basic institutes, which influence the formation of the value paradigms of youth, is drawn, and to this end the analysis of the inter-generational transmission of sociocultural values, which mechanism underwent a certain transformation in modern Russian society, is carried out.