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Scientific journal “Vestnik NSUEM”

2016 year, number 2

HARMONIZATION OF PRODUCTION AND MARKETING ACTIVITIES OF COAL COMPANY

A.I. Nifontov, Yu.P. Kushnerov, O.P. Chernikova
Siberian State Industrial University, Str. Kirov, 42, Novokuznetsk, Kemerovo region, 654007
Keywords: производственная программа, бюджет продаж, гармонизация производства и сбыта, угледобывающее предприятие, производственные процессы, production program, the budget sales, harmonization of production and sales, coal mining enterprise, manufacturing processes

Abstract

The technique of harmonization of production and marketing activities of the coal company is developed. The application of the technique in practice provides: reasonable formation of plan numbers of functioning of production and technological processes depending on volume and structure of market demand; optimization of costs of production and product sales; increase of profitability of production and sale; optimization of indicators of purchasing activity and reduction of stocks; implementation of contractual obligations to consumers of coal production; increase of competitiveness of the company and positive business reputation.