BEHAVIORAL ASPECTS OF FINANCIAL DECISIONS OF HOUSEHOLD ECONOMIES
N.V. Serova
Novosibirsk State University of Economics and Management, Novosibirsk
Keywords: household economy, risk, behavioral factors, finance, financial decision
Abstract
This article reviews investment variants of household economies and related risks. The author offers to consider investment risks together with behavioral risks when a decision of investment is made by a household economy. The author demonstrates the significant influence of behavioral factors by reviewing some examples of "irrational" behavior of household economies.
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