ESTIMATION MECHANISM OF CONSUMER SERVICES SECTOR IN BIG CITY
A.Ya. Bass1, E.A. Razomasova2
1Novosibirsk State University of Economics and Management, Novosibirsk
2Siberian University of Consumer Cooperatives, Novosibirsk
Keywords: criterion, estimation, index, service, microzonation, complementarity
Abstract
The article presents the mechanism of forming of performance measures of consumer services sector development in a big city. Logical basis for forming of such measures is suggested. Estimated figure should be compared with numerical criterion of endogenous or exogenous nature. Three types of complementarity estimations of consumer services sector of a big city are developed. Criterion scale of suggested measures is introduced. It is demonstrated that profit maximum in the considered sector complies with the best measure value of integral complementarity. Calculation of complementarity index for Novosibirsk is presented. It can be seen as a landmark in elaboration of development strategies, microzonation and targeted support of small business.
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