THE INFLUENCE OF THE “PUBLIC RELATIONS” ACTIVITY ON THE FORMATION OF CULTURAL-IDEOLOGICAL VALUES OF THE YOUTH
O. A. Sukhareva
Moscow
Keywords: media, public relations, evaluation structure, young people’s upbringing, culture, ideology
Abstract
The article features the topical problems of the influence of PR on the formation of the cultural-ideological values of the youth. The author analyzes the functions of the media and their influence on awareness, self-consciousness and intelligence of young people.
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