MARKETING RESEARCH OF THE EDUCATION MARKET AS AN ELEMENT OF THE EVALUATIONSYSTEM. THE IMPERATIVES OF PROFILING AND MANAGEMENT
O. A. Efremova, L. A. Barakhtenova, A. T. Pimenov, A. A. Kirinyuk
Keywords: evaluation system, marketing of the education market
Pages: 179-186
Abstract
It is shown that marketing in the educational sphere is an important element of the evaluation system, allowing studying not only the conditions of realization, but also the state of the resources of available educational services. With that, the basic imperative of profiling and management of marketing research consists in gathering and subsequent analysis of timely and trustworthy information about the state of the objects of the market to ensure efficiency of its communicative and distributive policy, economic appeal, and also the assurances of quality of the rendered educational services.
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