SPECIFICITIES OF FORMATION OF PROFESSIONAL COMPETENCE OF THE MARKETING SPECIALISTS
A. V. Kiryanko
Keywords: postindustrial society, consumerism, non-material production, service economy, market needs, marketing, professional competence
Pages: 190-197
Abstract
In the article there are revealed the specificities of formation of the professional competence of the marketing specialists for their working in the economy of a new type, the service economy. The author analyses the historical changes in the character and orientation of the postindustrial society, connected with the management paradigms change and refocusing of the material production to rendering of services. In the article the professional competencies of the specialist in economy (particularly, the specialist in marketing) are studied. Also there are outlined the competencies related to the Marketing program training within the framework of the federal educational standard of higher professional education.
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