SOCIOLOGICAL EXAMINATION OF THE INTERACTION BETWEEN THE REGIONAL GOVERNING INSTITUTIONS AND THE MASS COMMUNICATION FACILITIES
К. A. Antonov
Keywords: mass communications, public authorities, interaction, society, policy, the theory of networks
Pages: 83-90
Abstract
In the article there is considered the activity of the governing institution, directed to organization of the mass communication interaction, which is realized on the level of everyday routine professional practices, analysis of the content of the mass communication facilities, determination of the informational risks and working out the reaction efforts, development of complex media-plans, establishing connections with the expert communities and the proponents of certain views in order to engage the citizens into realization of the strategic socio-political and economical programs.
Sociological examination is understood not as an element of governing influence on the mass communication processes but rather as a system of diagnostic and analytical procedures, providing effective interaction between the power and the socio-political subjects. The author proposes a classification and some stages of application of the diagnostic procedures for the improvement of the efficiency of interaction between the governing institution and the media.
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