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Region: Economics and Sociology

2026 year, number 3

TRIGGERS OF SOCIO-POLITICAL NETWORKING IN SIBERIAN COMMUNITIES

E.V. Golovatsky, N.V. Nyatina, A.A. Molchanov
Kemerovo State University, Kemerovo, Russia
Keywords: socio-political interaction, triggers, online communities, Siberia

Abstract

The article offers an analysis of the triggers of socio-political interaction in the network communities of the Siberian regions using the example of assembling datasets in the Irkutsk, Tomsk and Kemerovo oblasts. To understand the social “sensitivity " and reactivity of communication, the following trigger bases were selected as key topics that structure and provoke a user response: family and family values, youth, socio-political mobilization, and housing and communal services. The purpose of the article is to describe the stated trigger agendas of socio-political interaction of Siberian online communities. Examples of the key agenda of communication against a regional background are analyzed: family, family relations; youth agendas in the focus of regional socio-political communication; housing and communal services (problems of territorial infrastructure); the topic of socio-political mobilization. The need for virtual communication practices to address issues of local importance with the dominant participation of representatives of the public sector is emphasized. The interregional transparency of socio-political interaction in the aspect of the studied subject is revealed. In general, the triggers of regional network communication demonstrate three levels of thematization: end-to-end (network-wide) content; regional material and the most difficult to identify individual and personal level offormation and placement of trigger agendas in the communities of the Siberian regions.