THE INTERSECTION OF TECHNOSCIENTIFIC AND BIOPOLITICAL DISCOURSES IN POPULAR SCIENCE TEXTS
Ekaterina Alekseevna Alekseeva
State Academic University for the Humanities, Moscow, Russia
Keywords: technoscience, biopolitics, popular science texts, topic modeling, discourse, cluster visualization, dual topic modeling, digital humanities
Abstract
This article examines the intersection of technoscientific and biopolitical discourses in popular science texts using Discover magazine as a sample. The study utilized dual topic modeling and cluster visualization to identify keywords and patterns in topic distribution. The analysis revealed that 52.7% of texts contained elements of both themes, confirming their interconnectedness in the media space. The most significant terms associated with technoscience include "technology," "ecology," and "health," while biopolitics is represent- ed through the concepts of "control," "normalization," and "social consequences." This work demonstrates the methodological value of combining quantitative and qualitative approaches in discourse analysis and highlights the importance of studying the role of popular science media in shaping public perceptions of science and politics.
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