METHODOLOGY FOR EVALUATING RETAIL SERVICES TO THE PUBLIC IN THE CONTEXT OF DIGITALIZATION
Ludmila S. Klimchenia
Belarus State Economic University, Minsk, Republic of Belarus
Keywords: retail trade, trade service, integrated retail network, retail facility, digital retail facility, trade service availability
Abstract
In the context of the active development of the digital retail sector and the involvement of digital retail facilities in retail services, the indicators used in practice to assess the state of retail trade are losing their socio-economic significance. In the article, the author presents a methodological approach to the assessment of retail services, based on the application of the principles and methods of calculating the integral indicator of retail services, taking into account the relationship between the indicators of traditional and digital retail segments.
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